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stoy.com

https://stoy.com· First analyzed 20 May 2026· Updated 20 May 2026
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stoy.com
Desktop screenshot of stoy.com
Mobile screenshot of stoy.com
Mobile

Sponsored

Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

finley.ns.cloudflare.com.dina.ns.cloudflare.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
195 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
theme-stoy-2/mainCustom
Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram ShoppingPinterest

Technology Stack

12 Technologies Detected

SEO Analysis

C69/100
21
6
2
Meta Tags9/15
Content11/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
S
stoy.comstoy.com

Stoy - Official Online Store

A platform for discovery in mens and womens fashion, mixing high end luxury with small independent brands on a global scale.

Title Length28 chars

Recommended: 50-60 chars (~168px / 580px)

Description Length124 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (16/20) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

56 URLs

56 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

28/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
14/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,461
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary214w
Descriptive Headingsavg 2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
212 mg
CO₂e / view
2.0 MB
Page Weight
50%
Cleaner Than
New Visitor
242 mg
vs
Returning (cached)
121 mg
Annual (10K/mo)
25.4 kg
Emission Segments
Data Center
10 mg
Network
62 mg
Device
139 mg
Resource Breakdown
JavaScript
893.4 KB
Images
933.6 KB
CSS
118.0 KB
Fonts
48.9 KB
HTML
34.4 KB
Other
70.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.04.2026

Valid Until

05.07.2026

Subject Alternative Names (1)

stoy.com

SHA-256 Fingerprint

80:4D:4A:1D:3A:31:40:70:9F:B4:7D:09:AE:1F:DD:E9:64:C3:42:FC...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fe98b9378767ad5-BOS
content-encoding
Brotli(br)
content-language
en-US
content-length
34955
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

post3.montes.dk
post4.montes.dk

Domain Information

stoy.com

Domain Age
24y 10m

Created

01.07.2001

Expires

01.07.2026

Last Updated

23.11.2025

Registrar

1API GmbH

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Open Sauce Sans + Lora

WCAG AAA
65/100
Readability
/30
16/30

11px · LH 1.60

Hierarchy
/20
8/20
WCAG
/25
23/25

18.26:1 min contrast

Performance
/25
18/25

2 fonts · 6 req

Heading Font

Open Sauce Sans

Sans

Body Font

Lora

Serif11px

Contrast Ratio

18.26:1

WCAG AAA (≥7:1)

Reading Comfort

~44 CPL

Narrow lines
34px
h2
28px
h3
34px
h4
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 18.3:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 32

Color Palette

9 unique colors
Light
#cdcdce
Other· 35.6%
#120e0c
Secondary· 6.8%
#ffffff
Primary· 0%
#b8a49b
Secondary· 6.1%
#977668
Secondary· 5.8%
#483732
Secondary· 4.8%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

3

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
6
Defer

Top Script Sources

stoy.com(7)googletagmanager.com(3)cdn.shopify.com(3)connect.facebook.net(2)cdn.langshop.app(1)

Website Identity

Stoy

Stoy

Organization
Location detected: 🇨🇦 Canadavia ip
1API GmbHen

Sponsored

Last analyzed: 20 May 2026 at 07:14

Historical Analysis & Change Tracking