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stio.com

https://stio.com· First analyzed 15 May 2026· Updated 15 May 2026
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stio.com
Desktop screenshot of stio.com
Mobile screenshot of stio.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇺🇸 Jackson, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns74.domaincontrol.com.ns73.domaincontrol.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
945 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.1 MB
394 requests

Image Optimization

Lazy LoadWebPAVIFResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Prismic
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Detected API Sources

https://images.prismic.io/stio...https://images.prismic.io/stio...

Technology Stack

17 Technologies Detected

Analytics

6
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
SegmentSentry

Fonts

2
Google FontsAdobe Fonts (Typekit)

Advertising

2
Google AdsMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
22
4
1
Meta Tags12/15
Content3/12
Headings7/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
S
stio.comstio.com

Stio Outdoor Apparel for Men, Women & Kids

Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.

Title Length42 chars

Recommended: 50-60 chars (~262px / 580px)

Description Length95 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (8 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

37/100
Needs Work
10 11

Sponsored

AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,499
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
10
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
37/100
F
633 mg
CO₂e / view
6.1 MB
Page Weight
5%
Cleaner Than
New Visitor
724 mg
vs
Returning (cached)
362 mg
Annual (10K/mo)
76.0 kg
Emission Segments
Data Center
31 mg
Network
186 mg
Device
416 mg
Resource Breakdown
JavaScript
2.5 MB
Images
3.2 MB
CSS
76.7 KB
Fonts
61.4 KB
HTML
156.5 KB
Other
166.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

45d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.stio.com

SHA-256 Fingerprint

AA:16:21:A2:BD:FF:A9:EC:3C:C4:7F:36:48:25:F5:06:F7:F4:2E:34...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9fbeb0154ad44db4-FRA
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
159982
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx3.googlemail.com
alt1.aspmx.l.google.com
aspmx2.googlemail.com
alt2.aspmx.l.google.com

+1 more

Domain Information

stio.com

Domain Age
25y 4m

Created

27.12.2000

Expires

27.12.2026

Last Updated

28.12.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
52/100
Not Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

europa + Arial

WCAG AA
74/100
Readability
/30
19/30

14px · LH --

Hierarchy
/20
16/20

3.43x ratio

WCAG
/25
21/25

4.61:1 min contrast

Performance
/25
18/25

System fonts

Heading Font

europa

Sans48px

Body Font

Arial

Sans14px

Contrast Ratio

4.61:1

WCAG AA (≥4.5:1)

Reading Comfort

~45 CPL

Optimal (45–75)
48px
h1
48px
h2
32px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.4x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 53

Color Palette

12 unique colors
18.4:1 AAA Light
#ffffff
Background· 32.5%
#151413
Text· 6.1%
#b4a896
Primary· 6.4%
#65948f
Secondary· 5.6%
#443327
Secondary· 5.2%
#7f6352
Secondary· 4.5%
#407160
Secondary· 3.5%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

5

Categories

8

Total Tools

2

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

28 Resources

20
Scripts
8
Styles
19
Async
1
Defer

Top Script Sources

googletagmanager.com(4)superbump.herokuapp.com(2)connect.facebook.net(2)static.hotjar.com(1)shopify-extension.getredo.com(1)

Website Identity

Stio

Stio

Organization

Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.

[email protected]
1-800-265-7846
www.stio.com
25 years old

PO Box 1188, Jackson

83001, Jackson, Wyoming

US

Location detected: 🇺🇸 United States, Jacksonvia schema_nap
GoDaddy.com, LLC📧 Google Workspaceen

Sponsored

Last analyzed: 15 May 2026 at 02:25

Historical Analysis & Change Tracking