stfrock.com.au

https://stfrock.com.au· First analyzed 16 May 2026· Updated 16 May 2026

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stfrock.com.au

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns11.dnsmadeeasy.com.ns15.dnsmadeeasy.com.ns10.dnsmadeeasy.com.ns13.dnsmadeeasy.com.+2 more

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4 MB

317 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

🚀 Master Theme

Shopify Theme

Detected Apps

Loox ReviewsStamped.ioFacebook ChannelInstagram ShoppingPinterest+1 more

Technology Stack

18 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

Advertising

TikTok Pixel Microsoft Advertising

Reviews

Other

CSS Frameworks

Tag Managers

Customer Support

Payments

CDN

Security

SEO Analysis

B71/100

Meta Tags10/15

Content8/12

Headings3/8

Technical23/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

stfrock.com.austfrock.com.au

St Frock | Women’s Dresses, Clothing & Accessories Online Australia

Shop women’s dresses and clothing online at Australian brand St Frock. From cocktail dresses, summer dresses or your new workwear outfit. New arrivals weekly...

Description truncated.

Title Length67 chars

Recommended: 50-60 chars (~404px / 580px)

Description Length223 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (167/246) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

161 rules

Sitemap reference found

Local SEO

Local Search Readiness

12/100

Poor

3 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

7/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:3,033

Token eff.:Poor Structure

Sections/1K:0.3

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary1858w

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

410 mg

CO₂e / view

4.0 MB

Page Weight

15%

Cleaner Than

New Visitor

468 mg

Returning (cached)

234 mg

Annual (10K/mo)

49.2 kg

Emission Segments

Data Center

20 mg

Network

120 mg

Device

269 mg

Resource Breakdown

JavaScript

1.5 MB

Images

2.2 MB

CSS

148.0 KB

Fonts

35.5 KB

HTML

85.4 KB

Other

8.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

53d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (1)

www.stfrock.com.au

SHA-256 Fingerprint

C3:BB:FC:0B:FA:8D:B5:CA:41:67:AF:37:CC:49:98:47:7F:DD:73:F3...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9fcb93020e4e9758-FRA

content-encoding

⚡ Brotli(br)

content-language

en-DE

content-length

87156

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx.l.google.com

alt1.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx3.googlemail.com

+1 more

Domain Information

stfrock.com.au

Last Updated

21.05.2025

Registrar

Web Address Registration Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly11 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

proxima-nova

WCAG Partial

63/100

Readability

/30

23/30

16px · LH 1.30

Hierarchy

/20

4/20

WCAG

/25

18/25

3.79:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

proxima-nova

Sans

Body Font

proxima-nova

Sans16px

Contrast Ratio

3.79:1

1 issue

Reading Comfort

~35 CPL

Narrow lines

27px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

✅ Easy to read: Flesch score 75/100 — accessible to general audiences.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts AAdobe Fonts Buy on MyFontsFluid TypeFlesch 75

Color Palette

9 unique colors

Light

#ffffff

Background· 29.700000000000003%

#dab290

Secondary· 34.4%

#14100f

Primary· 6.9%

#401714

Accent· 6.7%

#debea8

Secondary· 4.9%

#a37467

Secondary· 4.9%

#563127

Secondary· 4.8%

#c1a38c

Secondary· 4%

Business & Marketing Stack

11 Tools Detected

Enterprise

Customer Support

ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

LooxSMB

Stamped.ioSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)analytics.tiktok.com(3)connect.facebook.net(2)scripts.clarity.ms(2)clarity.ms(2)

Website Identity

stfrock.com.au

Location detected: 🇦🇺 Australiavia tld

Web Address Registration Pty Ltd📧 Google Workspaceen

Social Profiles

Facebook Instagram YouTube TikTok

Sponsored

Last analyzed: 16 May 2026 at 15:57

Historical Analysis & Change Tracking