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starter.com

https://starter.com· First analyzed 24 May 2026· Updated 24 May 2026
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starter.com
Desktop screenshot of starter.com
Mobile screenshot of starter.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

chuck.ns.cloudflare.com.melinda.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
900 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.7 MB
415 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
5/19 HP Update- GitHub/mainCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoInstagram ShoppingTikTok

Technology Stack

18 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
FullStoryMicrosoft Clarity

Fonts

2
Google FontsAdobe Fonts (Typekit)

Customer Support

2
OlarkZendesk

Libraries

1
jQueryv3.7.1

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Advertising

1
Google Ads

Reviews

1
Yotpo

Payments

1
PayPal

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B70/100
22
3
2
Meta Tags12/15
Content3/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
S
starter.comstarter.com

STARTER OFFICIAL WEBSITE – Starter

A premium athletic brand established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships.

Title Length34 chars

Recommended: 50-60 chars (~209px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (34 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 11

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
6/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,026
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1microdataWebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
13
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
14/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
387 mg
CO₂e / view
3.7 MB
Page Weight
15%
Cleaner Than
New Visitor
442 mg
vs
Returning (cached)
221 mg
Annual (10K/mo)
46.4 kg
Emission Segments
Data Center
19 mg
Network
114 mg
Device
254 mg
Resource Breakdown
JavaScript
1.2 MB
Images
2.3 MB
CSS
169.8 KB
HTML
54.9 KB
Other
11.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

45d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (1)

www.starter.com

SHA-256 Fingerprint

48:71:F6:F2:35:4C:41:24:4E:6B:9C:A9:FA:E3:76:EC:49:F5:5C:48...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
a010086cf979d9d4-FRA
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
55897
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (4)

mxa-00973401.gslb.pphosted.com
mxa-00973401.gslb.pphosted.com
mxb-00973401.gslb.pphosted.com
mxb-00973401.gslb.pphosted.com

Domain Information

starter.com

Domain Age
24y 8m

Created

25.09.2001

Expires

25.09.2026

Last Updated

21.09.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly19 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=5.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Barlow

WCAG Partial
67/100
Readability
/30
18/30

10px · LH 1.50

Hierarchy
/20
15/20

3.33x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Barlow

Sans32px

Body Font

Barlow

Sans10px

Contrast Ratio

1:1

20 issues

Reading Comfort

~63 CPL

Optimal (45–75)
32px
h1
50px
h2
32px
h4
10px
p
Major Second
Scale

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~63 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 20 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

Buy on MyFontsFluid TypeFlesch 59

Color Palette

9 unique colors
21:1 AAA Light
#ffffff
Background· 43.599999999999994%
#000000
Text· 13.600000000000001%
#c8a35e
Primary· 7.4%
#0a1d2a
Accent· 6.8%
#765532
Secondary· 6.1%
#799294
Secondary· 6.1%
#d0d9ca
Secondary· 5.9%
#303e43
Secondary· 4.6%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

4

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

29 Resources

20
Scripts
9
Styles
15
Async
5
Defer

Top Script Sources

starter.com(8)googletagmanager.com(3)beacon.riskified.com(1)cdn.cookielaw.org(1)cdn.prod.us.five9.net(1)

Website Identity

Starter

Starter

OnlineStore

A premium athletic brand established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships.

www.starter.com/
24 years old

512 7th Ave

10018

Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 24 May 2026 at 23:21

Historical Analysis & Change Tracking