sportsdirect.com favicon

sportsdirect.com

https://sportsdirect.com· First analyzed 17 Feb 2026· Updated 17 Feb 2026
Export
sportsdirect.com

Sponsored

Hosting Provider

IP Address

23.45.46.208

Server Location

🇺🇸 Chicago, United States

ASN

AS20940

Organization

Akamai Technologies, Inc.

CDN

Akamai

WAF

Akamai

Nameservers

ns2.netnames.net.ns5.netnames.net.ns6.netnames.net.ns1.netnames.net.

Performance

Page Speed

1.4 MB
69 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Optimizely CMS (Episerver)

Technology Stack

7 Technologies Detected

Meta Frameworks

1

Libraries

1

UI Components

1

CSS Frameworks

1

Tag Managers

1

SEO Analysis

D55/100
7
3
2
S
sportsdirect.comsportsdirect.com

Sports Direct UK: Sports Shoes, Sportswear & Equipment

No description available for this page.

Title Length54 chars

Recommended: 50-60 chars

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

  • Missing meta description - important for click-through rates
  • Missing H1 tag - every page should have one H1

Sponsored

Sponsored

F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

181d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

30.09.2025

Valid Until

18.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.sportsdirect.comau.sportsdirect.comauth.sportsdirect.combg.sportsdirect.comdev-maps.sportsdirect.comdev-theguide.sportsdirect.comendless-aisle-test.sportsdirect.comendless-aisle.sportsdirect.com+12 more

SHA-256 Fingerprint

59:FB:D3:B3:05:DB:5E:45:7A:19:1E:55:F8:1F:A9:50:26:54:C9:DA...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-type
text/html
x-sd-pagetype
Home
sd-x-ws
06
vary
Accept-Encoding
x-akamai-transformed
0 - 0 -
content-encoding
📦 Gzip(gzip)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

sportsdirect-com.mail.protection.outlook.com

Domain Information

sportsdirect.com

Domain Age
30 years

Created

11.02.1996

Expires

12.02.2027

Last Updated

08.02.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Typography & Readability

arial

51/100
Readability
/30
20/40

13px · LH 1.40

Hierarchy
/20
8/25
WCAG
/25
15/15

Contrast: undefined

Performance
/25
20/20

System fonts

Heading Font

arial

Sans

Body Font

arial

Sans13px

Contrast Ratio

--

Reading Comfort

~118 CPL

Needs attention
20px
h2
16px
h3
16px
h4
13px
p

❌ Critical: 13px body text is too small. Increase to at least 14px.

✅ Optimal line spacing: 1.40 ratio ensures comfortable reading.

✅ Excellent performance: System fonts eliminate font loading delays (better LCP).

✅ Consistent design: Single font family with weight variations is a modern best practice.

✅ Smart font loading: Using font-display: swap prevents invisible text during load.

✅ Protected text on images: Using gradient for readability.

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1

Experimentation and conversion optimization

3

Categories

4

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

26 Resources

18
Scripts
8
Styles
5
Async
9
Defer

Top Script Sources

local(11)cdn-ukwest.onetrust.com(3)googletagmanager.com(1)sportsdirect.com(1)cdn.optimizely.com(1)

Sponsored

Last analyzed: 17 Feb 2026 at 13:27

Historical Analysis & Change Tracking