sportland.com

https://sportland.com· First analyzed 14 May 2026· Updated 14 May 2026

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sportland.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.20.27.252

Site Location

🇱🇻 Latviavia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

wilson.ns.cloudflare.com.ainsley.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

810 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.8 MB

250 requests

Image Optimization

Lazy LoadWebP

0–49

50–89

90–100

Architecture Stack

Headless

⚙️ SSR

Decoupled

API

Data Source

Headless CMS

Sanity

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Progressive Web App

Service Worker

Detected API Sources

https://cdn.sanity.io/images/q...https://cdn.sanity.io/images/q...

Technology Stack

5 Technologies Detected

Analytics

CSS Frameworks

Tag Managers

CDN

SEO Analysis

C67/100

Meta Tags14/15

Content2/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

sportland.comsportland.com

Sportland | Wide selection of world's best brands

The best brands in the world - Nike, adidas, Helly Hansen and others! Sports and leisure clothes, shoes and sports equipment. Fast delivery and wide selection.

Title Length49 chars

Recommended: 50-60 chars (~294px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (24 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

5 issues found

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Crawlability

Sitemap

Type: standard

22,924 URLs

robots.txt

39 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100

Needs Work

7 14

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AI & LLM Readiness

D42/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

6/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:737

Token eff.:Optimal

Structured Data

1 JSON-LD

Person×1.3Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary2797w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

2/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

41/100

391 mg

CO₂e / view

3.8 MB

Page Weight

15%

Cleaner Than

New Visitor

447 mg

Returning (cached)

223 mg

Annual (10K/mo)

46.9 kg

Emission Segments

Data Center

19 mg

Network

115 mg

Device

257 mg

Resource Breakdown

JavaScript

2.7 MB

Images

635.2 KB

CSS

370.4 KB

HTML

42.2 KB

Other

60.6 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

69%Fair

Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

28.04.2026

Valid Until

27.07.2026

Subject Alternative Names (6)

*.outlet.sportland.com*.pl.sportland.com*.ru-outlet.sportland.com*.ru.sportland.com*.sportland.comsportland.com

SHA-256 Fingerprint

2C:C6:9B:5E:05:B1:3A:F6:4B:70:77:26:6B:18:B4:F5:7F:04:19:65...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fb78c707d5cd618-CDG

content-encoding

⚡ Brotli(br)

content-security-policy

frame-ancestors 'self' https://sportland.com/ https://sportl...

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

sportland-com.mail.protection.outlook.com

Domain Information

sportland.com

Domain Age

26y 2m

Created

13.03.2000

Expires

13.03.2027

Last Updated

22.02.2026

Registrar

Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

44/100

Not Mobile Friendly10 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

RobotoCondensed + Roboto

WCAG Partial

62/100

Readability

/30

18/30

14px · LH 1.80

Hierarchy

/20

8/20

WCAG

/25

16/25

1:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

RobotoCondensed

Sans

Body Font

Roboto

Sans14px

Contrast Ratio

1:1

10 issues

Reading Comfort

~45 CPL

Narrow lines

74px

20px

32px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFluid Type

Color Palette

11 unique colors

19.11:1 AAA Light

#ffffff

Background· 24.900000000000002%

#110f0f

Text· 9.6%

#9e8670

Primary· 7.7%

#684a3c

Secondary· 5.9%

#78645a

Secondary· 4.8%

#602621

Secondary· 3.9%

#ccbe95

Secondary· 0.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(16)googletagmanager.com(4)

Website Identity

Sportland

Organization

Sportland was founded in Estonia in 2000 and has grown into the largest sports retail chain in the Baltics. Sportland operates nearly 100 stores across the region, along with online stores in Finland and Poland, and offers the option to order products across Europe. Sportland’s selection includes ap

sportland@sportland.ee

sportland.com/

26 years old

Dzirnieku iela 20

LV-2167, Mārupe

Latvia

Location detected: 🇱🇻 Latviavia schema_nap

Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA📧 Microsoft 365enEst. 2003

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Last analyzed: 14 May 2026 at 05:37

Historical Analysis & Change Tracking