sportandsurf.com.au

https://sportandsurf.com.au· First analyzed 02 Jun 2026· Updated 02 Jun 2026

Export

sportandsurf.com.au

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.telstradns.net.ns1.telstradns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

464 ms10%

Speed Index

603 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

207 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Dawn

Shopify Theme

Detected Apps

Facebook ChannelInstagram Shopping

Technology Stack

9 Technologies Detected

Analytics

CSS Frameworks

Tag Managers

Advertising

CDN

Customer Support

Security

SEO Analysis

B77/100

Meta Tags13/15

Content11/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

sportandsurf.com.ausportandsurf.com.au

Sport and Surf – Launceston Sport and Surf

One of Australia's largest independent retailers of surf, sport, adventure and snow gear. Stocking brands Billabong, Nike, Thrills, Patagonia, Ripcurl, Adida...

Description truncated.

Title Length42 chars

Recommended: 50-60 chars (~260px / 580px)

Description Length183 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (9/15) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

14/25

Schema Data

7/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:2%

Words:685

Token eff.:Optimal

Depth:1/5

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary10w

Descriptive Headingsavg 4.5w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

A+

91/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

62/100

190 mg

CO₂e / view

1.8 MB

Page Weight

50%

Cleaner Than

New Visitor

217 mg

Returning (cached)

109 mg

Annual (10K/mo)

22.8 kg

Emission Segments

Data Center

9 mg

Network

56 mg

Device

125 mg

Resource Breakdown

JavaScript

1.2 MB

Images

503.6 KB

CSS

80.6 KB

HTML

28.1 KB

Other

64.9 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

81%Very Good

Interactive

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.05.2026

Valid Until

28.08.2026

Subject Alternative Names (1)

sportandsurf.com.au

SHA-256 Fingerprint

35:6A:99:19:87:53:9A:6D:1E:FC:76:31:30:1D:84:67:73:22:C9:8C...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

a05851566edd0dfa-MXP

content-encoding

⚡ Brotli(br)

content-language

en-AU

content-length

28468

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

MX Records (1)

sportandsurf-com-au.mail.protection.outlook.com

Domain Information

sportandsurf.com.au

Last Updated

31.05.2026

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly9 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG Partial

69/100

Readability

/30

21/30

16px · LH 1.80

Hierarchy

/20

16/20

2.75x ratio · ✓ H1→H6

WCAG

/25

16/25

1.7:1 min contrast

Performance

/25

16/25

1 font

Heading Font

Helvetica

Sans44px

Body Font

Helvetica

Sans16px

Contrast Ratio

1.7:1

49 issues

Reading Comfort

~36 CPL

Narrow lines

44px

14px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 49 elements below WCAG AA threshold (min 1.7:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 61

Color Palette

11 unique colors

16.23:1 AAA Light

#ffffff

Background· 38.3%

#1d2123

Secondary· 6.5%

#f0f1f3

Primary· 12.600000000000001%

#0d1314

Secondary· 6.2%

#2f353d

Secondary· 5.3%

#56768f

Secondary· 5.2%

#65d2dd

Accent· 5.1%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

A/B Testing & Optimization

ConvertMid-Market

Experimentation and conversion optimization

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

sportandsurf.com.au(8)googletagmanager.com(4)connect.facebook.net(2)script.pop-convert.com(1)cdn.s3.pop-convert.com(1)

Website Identity

Launceston Sport and Surf

Organization

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 02 Jun 2026 at 17:53

Historical Analysis & Change Tracking