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splitit.com

https://splitit.com· First analyzed 20 May 2026· Updated 20 May 2026
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splitit.com
Desktop screenshot of splitit.com
Mobile screenshot of splitit.com
Mobile

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Hosting Provider

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 Atlanta, United Statesvia schema

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1179.awsdns-19.org.ns-1563.awsdns-03.co.uk.ns-177.awsdns-22.com.ns-762.awsdns-31.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
416 ms10%
Speed Index
541 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
47 KB
44 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Design By Pellingv1.0Custom
by Andy Buchanan
View Theme

Progressive Web App

Web ManifestApple Touch Icon

SEO Analysis

A89/100
26
4
1
Meta Tags15/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T5/7
Images1/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
S
splitit.comsplitit.com

Buy Now Pay Later - Using Your Own Credit Card - Splitit

Earn the rewards you love, choose the number of installments, and gain a level of control that traditional “buy now, pay later” providers can’t give you.

Title Length56 chars

Recommended: 50-60 chars (~344px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (8/14) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

48/100
Fair
12 10 1

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AI & LLM Readiness

C64/100
Bot Access
20/25
Machine Read.
19/25
Schema Data
8/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,168
Token eff.:Optimal
Depth:1/5

Structured Data

9 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary21w
Descriptive Headingsavg 4.2w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
12
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
82/100
A+
5 mg
CO₂e / view
47.0 KB
Page Weight
95%
Cleaner Than
New Visitor
5 mg
vs
Returning (cached)
3 mg
Annual (10K/mo)
564 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
3 mg
Resource Breakdown
CSS
1.0 KB
HTML
46.0 KB
Green Hosting Verified
WP Engine
Provider Match
2 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

83%Very Good
Static / Informational

HTTPS

WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.05.2026

Valid Until

31.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.splitit.com

SHA-256 Fingerprint

27:26:19:AC:CB:DA:2E:EE:58:15:BE:90:5F:90:7A:DB:1B:C9:0C:A1...

Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ch
Sec-CH-UA-Mobile
alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9feb4ea1bda6b625-SJC
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt4.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

splitit.com

Domain Age
28y 1m

Created

25.04.1998

Expires

24.04.2027

Last Updated

31.08.2025

Registrar

Epik LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Reddit Sans + Merriweather Sans

WCAG Partial
75/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
16/20

3.6x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Reddit Sans

Sans58px

Body Font

Merriweather Sans

Sans16px

Contrast Ratio

1:1

9 issues

Reading Comfort

~35 CPL

Narrow lines
58px
h1
64px
h2
64px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Color Palette

8 unique colors
5.38:1 AA Dark
#000000
Text· 3.6%
#718583
Secondary· 2.9%
#1d262d
Primary· 79.20000000000003%
#327381
Secondary· 4.5%
#c54802
Accent· 3.4%
#11171d
Secondary· 2.7%
#b3ab93
Secondary· 2.4%
#6d452e
Secondary· 1.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Reviews & Social Proof

1

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

8 Resources

0
Scripts
8
Styles
0
Async
0
Defer

Top Script Sources

Website Identity

Splitit

Splitit

Organization

The only buy now pay later solution that allows shoppers to use their existing credit card at checkout without increasing their debt. No applications, no credit checks, 85%+ approval rates. White-label solution with embedded checkout integration, omnichannel support, and compliance with existing fin

www.splitit.com/
28 years old

211 Perimeter Center Parkway, Suite 240, Atlanta

30346, Atlanta, GA

US

Location detected: 🇺🇸 United States, Atlantavia schema
Epik LLC📧 Google WorkspaceenEst. 2012

Social Profiles

Sponsored

Last analyzed: 20 May 2026 at 12:22

Historical Analysis & Change Tracking