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spark.co.nz

https://spark.co.nz· First analyzed 03 May 2026· Updated 03 May 2026
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spark.co.nz
Desktop screenshot of spark.co.nz
Mobile screenshot of spark.co.nz
Mobile

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Hosting Provider

IP Address

66.22.91.48

Site Location

🇳🇿 New Zealandvia tld

Server Location

🇳🇿 Auckland, New Zealand

ASN

AS48851

Organization

Radware Inc

Server

Apache

Nameservers

ns-1302.awsdns-34.org.ns-1744.awsdns-26.co.uk.ns-49.awsdns-06.com.ns-948.awsdns-54.net.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4 MB
105 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Adobe Experience Manager
Infrastructure
Hosting
Radware Inc

Technology Stack

11 Technologies Detected

SEO Analysis

C65/100
18
8
2
Meta Tags14/15
Content8/12
Headings3/8
Technical19/25
E-E-A-T0/7
Images3/7
Links4/5
URL5/5
Social2/5
Freshness0/4
Mobile4/4
Indexability3/3
S
spark.co.nzspark.co.nz

Broadband and Mobile Phone Services | Spark NZ

Travelling to New Zealand? Stay connected. Discover endless broadband plans, mobile phones, mobile plans & accessories with Spark NZ.

Title Length46 chars

Recommended: 50-60 chars (~279px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (14/20) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

537 URLs

robots.txt

66 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
0/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:5%
Words:577
Token eff.:Optimal
Sections/1K:17.3

Structured Data

No Schema

Citation Readiness

Opening Summary19w
Descriptive Headingsavg 2.7w
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
62/100
7
Passed
6
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
20/100
F
502 mg
CO₂e / view
4.0 MB
Page Weight
15%
Cleaner Than
New Visitor
574 mg
vs
Returning (cached)
287 mg
Annual (10K/mo)
60.3 kg
Emission Segments
Data Center
112 mg
Network
121 mg
Device
270 mg
Resource Breakdown
JavaScript
16.6 KB
Images
1.2 MB
CSS
2.8 MB
HTML
2.9 KB
Other
14.3 KB
Green Hosting Not Verified
Radware Inc
7 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

No WAF

24d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.05.2025

Valid Until

27.05.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.spark.co.nzspark.co.nz

SHA-256 Fingerprint

8D:67:AA:B8:45:D5:06:10:6B:8F:CE:68:2F:E5:8A:F9:03:3A:42:26...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
208
cache-control
🟡 300s(max-age=300)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Sun, 03 May 2026 00:45:24 GMT
expires
Sun, 03 May 2026 00:31:53 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

spark-co-nz.mail.protection.outlook.com

Domain Information

spark.co.nz

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
66/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Avenir Next

WCAG Partial
68/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

Avenir Next

Sans

Body Font

Avenir Next

Sans16px

Contrast Ratio

1:1

10 issues

Reading Comfort

~37 CPL

Narrow lines
40px
h2
40px
h3
32px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

14 unique colors
2.62:1 Fail Light
#ffffff
Background· 20.4%
#ad9c9c
Secondary· 4.2%
#000000
Primary· 0%
#4c3025
Secondary· 7.5%
#7f5e61
Secondary· 7.3%
#53473c
Secondary· 7.1%
#5e9ac3
Secondary· 7%
#427290
Secondary· 6.7%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

1

User behavior and product analytics

Advertising

3

Ad platforms and retargeting pixels

2

Categories

4

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
16
Async
0
Defer

Top Script Sources

spark.co.nz(11)analytics.tiktok.com(3)connect.facebook.net(2)cdn2.gbqofs.com(2)snap.licdn.com(1)

Website Identity

spark.co.nz

Location detected: 🇳🇿 New Zealandvia tld
📧 Microsoft 365en

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Last analyzed: 03 May 2026 at 00:46

Historical Analysis & Change Tracking