southernman.com.au

https://southernman.com.au· First analyzed 29 May 2026· Updated 29 May 2026

Export

southernman.com.au

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.215.124

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

guy.ns.cloudflare.com.donna.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

878 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.2 MB

133 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

generatepress

Technology Stack

24 Technologies Detected

SEO Analysis

B79/100

Meta Tags13/15

Content8/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

southernman.com.ausouthernman.com.au

Southern Man Surf Shop Ulladulla | Australia's Core Surf Store

Welcome to Southern Man, Ulladulla's original surf shop since 1974. We stock the best surfboards, wetsuits & surfwear from the world's leading brands. Shop o...

Description truncated.

Title Length62 chars

Recommended: 50-60 chars (~369px / 580px)

Description Length175 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (67/90) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

robots.txt

10 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

13/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:2,639

Token eff.:Optimal

Structured Data

15 JSON-LD

FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary279w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

64/100

127 mg

CO₂e / view

1.2 MB

Page Weight

70%

Cleaner Than

New Visitor

146 mg

Returning (cached)

73 mg

Annual (10K/mo)

15.3 kg

Emission Segments

Data Center

6 mg

Network

37 mg

Device

84 mg

Resource Breakdown

JavaScript

205.0 KB

Images

315.2 KB

CSS

621.1 KB

HTML

64.6 KB

Other

55.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.04.2026

Valid Until

20.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.southernman.com.au

SHA-256 Fingerprint

16:6A:AD:71:77:6D:B9:B2:3D:DF:38:86:C5:AA:FA:ED:1D:66:CF:DB...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

14708

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(public, s-maxage=31536000, max-age=0, must-revalidate)

cf-cache-status

HIT

cf-ray🇺🇸 Dallas

a03539339e35aefe-DFW

content-encoding

zstd

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt2.aspmx.l.google.com

alt4.aspmx.l.google.com

alt3.aspmx.l.google.com

aspmx.l.google.com

+1 more

Domain Information

southernman.com.au

Last Updated

17.04.2026

Registrar

Melbourne IT

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly30 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat + Roboto

WCAG Partial

79/100

Readability

/30

24/30

15px · LH 1.50

Hierarchy

/20

18/20

2.67x ratio · ✓ H1→H6

WCAG

/25

19/25

2.96:1 min contrast

Performance

/25

18/25

System fonts

Heading Font

Montserrat

Sans40px

Body Font

Roboto

Sans15px

Contrast Ratio

2.96:1

2 issues

Reading Comfort

~42 CPL

Narrow lines

40px

35px

30px

25px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 66

Color Palette

14 unique colors

9.78:1 AAA Light

#ffffff

Background· 19.8%

#4a4241

Text· 5.5%

#7c6b64

Primary· 8.9%

#0b0f11

Secondary· 8.8%

#372723

Secondary· 6.6%

#aea289

Secondary· 6.1%

#1f97bc

Accent· 5.5%

#237787

Accent· 5.3%

Business & Marketing Stack

2 Tools Detected

Advanced

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

southernman.com.au(11)static.klaviyo.com(6)static-tracking.klaviyo.com(3)

Website Identity

Southern Man Surf Shop

Organization

Welcome to Southern Man, Ulladulla's original surf shop since 1974. We stock the best surfboards, wetsuits & surfwear from the world's leading brands. Shop online or in-store.

www.southernman.com.au/

Location detected: 🇦🇺 Australiavia tld

Melbourne IT📧 Google Workspaceen-AU

Social Profiles

Facebook X (Twitter)Instagram YouTube

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Last analyzed: 29 May 2026 at 11:40

Historical Analysis & Change Tracking