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sothebysinstitute.com

https://sothebysinstitute.com· First analyzed 17 May 2026· Updated 17 May 2026
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sothebysinstitute.com
Desktop screenshot of sothebysinstitute.com
Mobile screenshot of sothebysinstitute.com
Mobile

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Hosting Provider

aws.amazon.com

IP Address

100.55.166.105

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

Nameservers

ns-136.awsdns-17.com.ns-1415.awsdns-48.org.ns-1890.awsdns-44.co.uk.ns-550.awsdns-04.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
611 ms10%
Speed Index
794 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
346 KB
34 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
SIAv1.0Custom
by BrandEd
View Theme

Progressive Web App

Web ManifestTheme Color

Technology Stack

7 Technologies Detected

SEO Analysis

C66/100
19
7
1
Meta Tags5/15
Content11/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
S
sothebysinstitute.comsothebysinstitute.com

Sotheby's Institute of Art

Educating Tomorrow's Art World and Luxury Leaders

Title Length26 chars

Recommended: 50-60 chars (~154px / 580px)

Description Length49 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (18/18) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

22 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D52/100
Bot Access
22/25
Machine Read.
13/25
Schema Data
0/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:7%
Words:1,452
Token eff.:Optimal
Sections/1K:8.3
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary23w
Descriptive Headingsavg 7.4w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
15
Passed
1
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
35 mg
CO₂e / view
346.1 KB
Page Weight
90%
Cleaner Than
New Visitor
40 mg
vs
Returning (cached)
20 mg
Annual (10K/mo)
4.2 kg
Emission Segments
Data Center
2 mg
Network
10 mg
Device
23 mg
Resource Breakdown
JavaScript
3.9 KB
Images
230.3 KB
CSS
96.1 KB
HTML
13.4 KB
Other
2.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

125d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

21.08.2025

Valid Until

19.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

sothebysinstitute.com*.sothebysinstitute.comwww.sothebysinstitute.com

SHA-256 Fingerprint

99:DB:FE:13:DB:55:F7:B5:42:49:BC:C8:55:FB:1F:D0:12:EC:B1:28...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
Brotli(br)
content-length
13377
content-type
text/html; charset=UTF-8
date
Sun, 17 May 2026 11:19:48 GMT
link
<https://sothebysinstitute.com/>; rel=shortlink
server
Apache
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

sothebysinstitute-com.mail.protection.outlook.com

Domain Information

sothebysinstitute.com

Domain Age
20y 11m

Created

20.06.2005

Expires

20.06.2027

Last Updated

20.04.2026

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

iubenda

Cookie Consent Banner
iubenda
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: iubenda
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
83/100
Mobile Friendly28 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, minimum-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Mercury Display + Benton Sans

WCAG Partial
78/100
Readability
/30
20/30

16px · LH 1.50

Hierarchy
/20
18/20

4.5x ratio · ✓ H1→H6

WCAG
/25
20/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Mercury Display

Sans72px

Body Font

Benton Sans

Sans16px

Contrast Ratio

1:1

1 issue

Reading Comfort

~38 CPL

Narrow lines
72px
h1
57px
h2
40px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 3/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 3

Color Palette

9 unique colors
12.11:1 AAA Dark
#000000
Background· 33.199999999999996%
#c2c5c7
Other· 2.5%
#ffffff
Primary· 0%
#17191f
Secondary· 28.8%
#443d37
Secondary· 9.1%
#51768c
Secondary· 6.7%
#48555b
Secondary· 1.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

3

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

13 Resources

12
Scripts
1
Styles
9
Async
1
Defer

Top Script Sources

googletagmanager.com(4)cdn.iubenda.com(3)bat.bing.com(1)cs.iubenda.com(1)scripts.clarity.ms(1)

Website Identity

sothebysinstitute.com

Location detected: 🇬🇧 United Kingdomvia phone
Tucows Domains Inc.📧 Microsoft 365en

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Last analyzed: 17 May 2026 at 11:20

Historical Analysis & Change Tracking