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snowys.com.au

https://snowys.com.au· First analyzed 11 May 2026· Updated 11 May 2026
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snowys.com.au
Desktop screenshot of snowys.com.au
Mobile screenshot of snowys.com.au
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.60.87.112

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 New York, United States

ASN

AS19551

Organization

Incapsula Inc

Server

Microsoft IIS

CDN

CDN

Nameservers

ns-311.awsdns-38.com.ns-908.awsdns-49.net.ns-1156.awsdns-16.org.ns-1822.awsdns-35.co.uk.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.3 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Incapsula Inc
CDN
CDN

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

20 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Advertising

4
Google AdsLinkedIn AdsTikTok PixelMicrosoft Advertising

Libraries

2
jQueryv3.6.4
jQuery UI

CSS Frameworks

2
Bootstrapv3.4.1
Tailwind CSS

Frameworks

1
Angular

UI Components

1
Slick Carousel

Other

1
Modernizr

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Payments

1
PayPal

Web Servers

1
Microsoft IISv10.0

SEO Analysis

B71/100
21
7
0
Meta Tags14/15
Content8/12
Headings8/8
Technical18/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
S
snowys.com.ausnowys.com.au

Snowys Outdoors | Australia's Best Online Camping Gear Store

Camping, Hiking & Caravan Gear at Low Prices Everyday with Free Delivery to most of Australia. Buy online now & pay later with AfterPay & Zip Pay or shop our...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~370px / 580px)

Description Length189 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    39/100
    Needs Work
    11 7

    Sponsored

    AI & LLM Readiness

    D43/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    3/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:4,788
    Token eff.:Poor Structure
    Sections/1K:1.3

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 5.5w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    70/100
    10
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    5/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    31/100
    C
    169 mg
    CO₂e / view
    1.3 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    193 mg
    vs
    Returning (cached)
    97 mg
    Annual (10K/mo)
    20.3 kg
    Emission Segments
    Data Center
    38 mg
    Network
    41 mg
    Device
    91 mg
    Resource Breakdown
    JavaScript
    191.0 KB
    CSS
    125.1 KB
    HTML
    1.0 MB
    Green Hosting Not Verified
    Incapsula Inc
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    WAF

    34d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    17.03.2026

    Valid Until

    15.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    test.snowys.com.ausnowys.com.au*.snowys.com.auimperva.com

    SHA-256 Fingerprint

    63:A0:91:36:71:D3:13:2E:DA:30:DE:A4:0E:5B:B8:08:1A:7C:DD:F2...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    true
    access-control-allow-headers
    Content-Type, Access-Control-Allow-Headers, Authorization, X...
    access-control-allow-methods
    GET, POST, OPTIONS
    access-control-allow-origin
    https://camping.snowys.com.au
    cache-control
    🟣 Private(private)
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    snowys-com-au.mail.protection.outlook.com

    Domain Information

    snowys.com.au

    Last Updated

    20.03.2026

    Registrar

    Domain Directors Pty Ltd trading as Instra

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG Partial
    65/100
    Readability
    /30
    18/30

    12px · LH 1.33

    Hierarchy
    /20
    14/20

    1.33x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    19/25

    System fonts

    Heading Font

    Arial

    Sans16px

    Body Font

    Arial

    Sans12px

    Contrast Ratio

    1:1

    11 issues

    Reading Comfort

    ~50 CPL

    Optimal (45–75)
    16px
    h1
    32px
    h2
    24px
    h3
    12px
    p
    Augmented Fourth
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Flesch 52

    Color Palette

    13 unique colors
    11.84:1 AAA Light
    #ffffff
    Background· 15.799999999999999%
    #37373c
    Text· 6.6%
    #8cb1d2
    Secondary· 15.5%
    #f37223
    Primary· 8.8%
    #ebd9cd
    Secondary· 8.6%
    #697990
    Secondary· 8%
    #121719
    Secondary· 7.4%
    #9eadbe
    Secondary· 6.5%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    TikTok PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    3

    Categories

    8

    Total Tools

    3

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    local(6)analytics.tiktok.com(3)connect.facebook.net(2)googletagmanager.com(2)scripts.clarity.ms(1)

    Website Identity

    Snowys

    Snowys

    Organization
    service@snowys.com.au
    1300914007
    www.snowys.com.au
    Location detected: 🇦🇺 Australiavia tld
    Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en

    Sponsored

    Last analyzed: 11 May 2026 at 23:26

    Historical Analysis & Change Tracking