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snowplow.io

https://snowplow.io· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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snowplow.io
Desktop screenshot of snowplow.io
Mobile screenshot of snowplow.io
Mobile

Sponsored

Hosting Provider

webflow.com

IP Address

198.202.211.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pam.ns.cloudflare.com.rob.ns.cloudflare.com.

Performance

91

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
205 KB
56 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms

Technology Stack

8 Technologies Detected

Libraries

1

Other

1

CSS Frameworks

1

Tag Managers

1

Advertising

1

SEO Analysis

C68/100
20
9
1
Meta Tags11/15
Content8/12
Headings5/8
Technical20/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
S
snowplow.iosnowplow.io

Customer Context Layer | Snowplow

Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.

Title Length33 chars

Recommended: 50-60 chars (~208px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (82/128) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

1,116 URLs

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
3/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:1,395
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary84w
Descriptive Headingsavg 6.5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
10
Passed
5
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
78/100
A+
21 mg
CO₂e / view
204.8 KB
Page Weight
95%
Cleaner Than
New Visitor
24 mg
vs
Returning (cached)
12 mg
Annual (10K/mo)
2.5 kg
Emission Segments
Data Center
1 mg
Network
6 mg
Device
14 mg
Resource Breakdown
JavaScript
171.2 KB
CSS
4.3 KB
Fonts
1.0 KB
HTML
28.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.03.2026

Valid Until

07.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

snowplow.io

SHA-256 Fingerprint

F3:21:39:F2:00:6D:F1:42:7A:77:57:73:FB:D2:23:D8:43:D8:3F:EF...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
MISS
cf-ray
9f4266925f15fc44-BOS
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

mailstream-eu1.mxrecord.io
mailstream-central.mxrecord.mx
mailstream-east.mxrecord.io
mailstream-west.mxrecord.io

Domain Information

snowplow.io

Domain Age
5y 7m

Created

25.09.2020

Expires

25.09.2026

Last Updated

26.08.2025

Registrar

Gandi SAS

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Source Sans 3

WCAG Partial
64/100
Readability
/30
16/30

28px · LH 1.00

Hierarchy
/20
13/20

2.36x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
21/25

System fonts

Heading Font

Source Sans 3

Sans66px

Body Font

Source Sans 3

Sans28px

Contrast Ratio

1:1

15 issues

Reading Comfort

~33 CPL

Narrow lines
66px
h1
48px
h2
20px
h4
28px
p

✅ Excellent readability: 28px body text is ideal for all devices.

⚠️ Tight line spacing (1.00). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.4x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Color Palette

5 unique colors
Light
#f3f2f2
Text· 8.6%
#1f184a
Accent· 30.5%
#3b2575
Accent· 25.1%
#0b102e
Primary· 23.700000000000003%

Business & Marketing Stack

3 Tools Detected

Growing

Behavior Analytics

3

User behavior and product analytics

1

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
12
Async
3
Defer

Top Script Sources

cdn.jsdelivr.net(5)web-sdk.smartlook.com(3)cdn.prod.website-files.com(3)googletagmanager.com(1)insights.snowplow.io(1)

Website Identity

Customer Context Layer | Snowplow

Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.

/
5 years old
Location detected: 🇺🇸 United Statesvia ip
Gandi SASen

Social Profiles

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Last analyzed: 30 Apr 2026 at 00:24

Historical Analysis & Change Tracking