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snowandrock.com

https://snowandrock.com· First analyzed 02 May 2026· Updated 02 May 2026
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snowandrock.com
Desktop screenshot of snowandrock.com
Mobile screenshot of snowandrock.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.33.235.111

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

CloudFront

CDN

CloudFront

Nameservers

ns-1585.awsdns-06.co.uk.ns-310.awsdns-38.com.ns-622.awsdns-13.net.ns-1208.awsdns-23.org.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
830 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
110 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Ghost
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Ant Design

Frameworks

1
Angular

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Payments

1
Klarna

CDN

1
Amazon CloudFront

SEO Analysis

C66/100
21
6
2
Meta Tags14/15
Content3/12
Headings3/8
Technical20/25
E-E-A-T3/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
S
snowandrock.comsnowandrock.com

Ski, Snow, Outdoor, Climbing Gear & More | Snow+Rock

Huge range of Ski, Snow and Climbing Clothing & Equipment from the world's best brands. Shop the latest Outdoor Clothing and Accessories with click and colle...

Description truncated.
Title Length52 chars

Recommended: 50-60 chars (~321px / 580px)

Description Length192 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (9 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

43 rules

Sitemap reference found

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
3/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:1,035
Token eff.:Optimal
Depth:1/5

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
50/100
8
Passed
5
Critical
2
Warnings
Images & Alt Text
8/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
60/100
D
247 mg
CO₂e / view
2.4 MB
Page Weight
30%
Cleaner Than
New Visitor
282 mg
vs
Returning (cached)
141 mg
Annual (10K/mo)
29.6 kg
Emission Segments
Data Center
12 mg
Network
73 mg
Device
162 mg
Resource Breakdown
JavaScript
1.5 MB
Images
597.9 KB
CSS
119.5 KB
HTML
112.8 KB
Other
59.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

76%Good
Interactive

HTTPS

No WAF

142d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.03.2026

Valid Until

21.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (6)

www.snowandrock.comproduct004.snowandrock.comproduct002.snowandrock.comproduct001.snowandrock.comproduct003.snowandrock.comshop.snowandrock.com

SHA-256 Fingerprint

51:E6:90:17:2E:F5:BC:E1:67:54:5D:E8:DB:8D:88:AF:01:ED:5E:A7...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-headers
x-requested-with, Content-Type, origin, authorization, accep...
access-control-allow-methods
POST, GET, OPTIONS, DELETE, PUT
age
1141
alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(s-maxage=1800, max-age=0, s-maxage=1800, must-revalidate, pu...)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

snowandrock-com.mail.protection.outlook.com

Domain Information

snowandrock.com

Domain Age
29y 9m

Created

25.07.1996

Expires

24.07.2026

Last Updated

25.07.2025

Registrar

Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly6 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, user-scalable=no
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

antwerp + source sans 3

WCAG AA
62/100
Readability
/30
16/30

14px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
22/25

6.33:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

antwerp

Sans

Body Font

source sans 3

Sans14px

Contrast Ratio

6.33:1

WCAG AA (≥4.5:1)

Reading Comfort

~44 CPL

Narrow lines
32px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 13/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.3:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 13

Color Palette

10 unique colors
2.97:1 Fail Light
#a2a2a2
Other· 26.7%
#54535c
Other· 11.6%
#ffffff
Primary· 0%
#557f92
Secondary· 10.3%
#0f0e0a
Secondary· 6.9%
#586473
Secondary· 6%
#2d323e
Secondary· 5.4%
#6a3445
Secondary· 1.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
FeefoMid-Market

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

20 Resources

17
Scripts
3
Styles
11
Async
2
Defer

Top Script Sources

assets.adobedtm.com(4)register.feefo.com(3)tags.tiqcdn.com(2)api.feefo.com(2)local(2)

Website Identity

snowandrock.com

29 years old
Location detected: 🇺🇸 United Statesvia ip
Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA📧 Microsoft 365en

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Last analyzed: 02 May 2026 at 11:48

Historical Analysis & Change Tracking