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smokinggun.org

https://smokinggun.org· First analyzed 04 Jun 2026· Updated 04 Jun 2026
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smokinggun.org
Desktop screenshot of smokinggun.org
Mobile screenshot of smokinggun.org
Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

elaine.ns.cloudflare.com.ivan.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
748 ms10%
Speed Index
972 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
41 KB
82 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.9.4
Infrastructure
Hosting
WP Engine
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

13 Technologies Detected

Libraries

3
jQueryv3.2.1
jQuery UI
Underscore.js

Plugins

3
Webtoffee Cookie ConsentModern Footnotes
Yoast SEO

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

A80/100
22
6
1
Meta Tags14/15
Content9/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
S
smokinggun.orgsmokinggun.org

The Smoking Gun - Exposing the Gun Industry | The Smoking Gun

Every day the gun industry creates deadlier products, markets them recklessly, and arms criminals through supply chain cracks.

Title Length61 chars

Recommended: 50-60 chars (~381px / 580px)

Description Length126 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (11/13) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

16/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D59/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
8/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:840
Token eff.:Optimal
Sections/1K:8.3
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary28w
Descriptive Headingsavg 3.7w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
16
Passed
2
Critical
3
Warnings
Images & Alt Text
8/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
73/100
A+
4 mg
CO₂e / view
41.4 KB
Page Weight
95%
Cleaner Than
New Visitor
5 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
504 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
3 mg
Resource Breakdown
HTML
41.4 KB
Green Hosting Verified
Google Cloud
GWF Verified
2 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

26%Critical
Interactive

HTTPS

WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.05.2026

Valid Until

14.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

smokinggun.org

SHA-256 Fingerprint

24:D3:89:51:05:E8:33:A2:07:05:EF:0D:1A:1D:35:21:65:B0:36:68...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a0663a448f43ab74-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

50

SPF
DKIM
DMARC

MX Records (5)

aspmx.l.google.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

smokinggun.org

Domain Age
6y 5m

Created

04.01.2020

Expires

04.01.2027

Last Updated

18.02.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly33 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

mongoose + GT Super Text

WCAG Partial
68/100
Readability
/30
19/30

18px · LH --

Hierarchy
/20
20/20

7.78x ratio · ✓ H1→H6

WCAG
/25
14/25

1.02:1 min contrast

Performance
/25
15/25

2 fonts · 3 req

Heading Font

mongoose

Sans140px

Body Font

GT Super Text

Sans18px

Contrast Ratio

1.02:1

8 issues

Reading Comfort

~90 CPL

Wide lines
140px
h1
100px
h2
48px
h3
80px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Wide lines: ~90 chars/line. Use max-width: 65ch for comfortable reading.

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 7.8x larger than body text.

Buy on MyFontsFlesch 41

Color Palette

7 unique colors
16.8:1 AAA Light
#fefefe
Primary· 15.4%
#1c1d19
Text· 7.1%
#fff065
Primary· 18.9%
#545241
Secondary· 4.2%
#c3c0a8
Secondary· 3.5%
#f1ebba
Accent· 1.1%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
3
Async
0
Defer

Top Script Sources

smokinggun.org(15)googletagmanager.com(3)code.jquery.com(2)

Website Identity

The Smoking Gun

The Smoking Gun

Organization

Every day the gun industry creates deadlier products, markets them recklessly, and arms criminals through supply chain cracks.

smokinggun.org/
6 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy.com, LLC📧 Google Workspaceen-us

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Last analyzed: 04 Jun 2026 at 10:25

Historical Analysis & Change Tracking