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skittles.com

https://skittles.com· First analyzed 14 May 2026· Updated 14 May 2026
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skittles.com
Desktop screenshot of skittles.com
Mobile screenshot of skittles.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.206.61

Site Location

🇫🇮 Finlandvia ip

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

Fastly

Nameservers

ns-1805.awsdns-33.co.uk.ns-384.awsdns-48.com.ns-929.awsdns-52.net.ns-1045.awsdns-02.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
669 ms10%
Speed Index
870 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
15 MB
66 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Fastly

Technology Stack

7 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Other

1
lazysizes

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

B79/100
24
6
0
Meta Tags14/15
Content8/12
Headings6/8
Technical23/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
S
skittles.comskittles.com

SKITTLES® Official Website | Candies & More

Explore SKITTLES® candy products details and Skittles facts, get nutrition information, weigh in on lime vs green apple SKITTLES®, and much, much more.

Title Length43 chars

Recommended: 50-60 chars (~259px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    176 URLs

    robots.txt

    46 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    7/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:969
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary183w
    Descriptive Headingsavg 6.3w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    14
    Passed
    2
    Critical
    3
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    1.55 g
    CO₂e / view
    15.0 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.77 g
    vs
    Returning (cached)
    887 mg
    Annual (10K/mo)
    186.2 kg
    Emission Segments
    Data Center
    76 mg
    Network
    456 mg
    Device
    1.02 g
    Resource Breakdown
    JavaScript
    195.2 KB
    Images
    3.2 MB
    CSS
    310.0 KB
    Fonts
    85.2 KB
    HTML
    27.3 KB
    Other
    11.2 MB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    75%Good
    Critical / Transactional

    HTTPS

    No WAF

    23d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Certainly

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    07.05.2026

    Valid Until

    06.06.2026

    Subject Alternative Names (5)

    dev.skittles.comlive.skittles.comqa.skittles.comtest.skittles.comwww.skittles.com

    SHA-256 Fingerprint

    45:4F:B5:10:AE:3B:15:0F:AA:07:38:27:0F:15:D4:A5:0F:42:7C:7C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    11674
    alt-svc
    h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=864...
    cache-control
    🔵 1 Days(max-age=86400, public, s-maxage=2764800, stale-if-error=60, ...)
    cache-tag
    67aa,02ac
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    aws-useast1-mail.mars-inc.com

    Domain Information

    skittles.com

    Domain Age
    30y 10m

    Created

    26.07.1995

    Expires

    25.07.2026

    Last Updated

    25.06.2025

    Registrar

    Nom-iq Ltd. dba COM LAUDE

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    DrupalPrimaryTypefaceFont + DrupalSecondaryTypefaceFont

    WCAG Partial
    60/100
    Readability
    /30
    16/30

    12px · LH 1.60

    Hierarchy
    /20
    15/20

    5.33x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    14/25

    4 fonts · 3 req

    Heading Font

    DrupalPrimaryTypefaceFont

    Sans64px

    Body Font

    DrupalSecondaryTypefaceFont

    Sans12px

    Contrast Ratio

    1:1

    36 issues

    Reading Comfort

    ~44 CPL

    Narrow lines
    64px
    h1
    64px
    h2
    48px
    h3
    24px
    h4
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 36 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 5.3x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 42

    Color Palette

    6 unique colors
    Light
    #200307
    Primary· 51.2%
    #f05922
    Accent· 24.299999999999997%
    #60230e
    Accent· 16.9%
    #eeae9a
    Accent· 2.9%
    #97352d
    Accent· 2.6%
    #4a222d
    Secondary· 2.1%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    24 Resources

    20
    Scripts
    4
    Styles
    4
    Async
    8
    Defer

    Top Script Sources

    local(8)googletagmanager.com(2)players.brightcove.net(2)gstatic.com(1)static.searchstax.com(1)

    Website Identity

    Skittles

    Skittles

    Organization

    Explore SKITTLES® candy products details and Skittles facts, get nutrition information, weigh in on lime vs green apple SKITTLES®, and much, much more.

    www.skittles.com
    30 years old
    Location detected: 🇫🇮 Finlandvia ip
    Nom-iq Ltd. dba COM LAUDEen

    Sponsored

    Last analyzed: 14 May 2026 at 06:38

    Historical Analysis & Change Tracking