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skift.com

https://skift.com· First analyzed 14 Feb 2026· Updated 14 Feb 2026
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skift.com
Desktop screenshot of skift.com
Mobile screenshot of skift.com
Mobile

Sponsored

Hosting Provider

cloudflare.com

IP Address

172.66.135.209

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

joel.ns.cloudflare.com.rita.ns.cloudflare.com.

Performance

Page Speed

10.9 MB
220 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.1
cms
Pangea by Skiftv2.5.7
by the Skift Team
View Theme

Progressive Web App

PWA ReadyWeb ManifestService WorkerApple Touch Icon

SEO Analysis

A+94/100
13
1
0
S
skift.comskift.com

Skift: Travel News, Airline News and Hotel News

The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

Title Length47 chars

Recommended: 50-60 chars

Description Length130 chars

Recommended: 120-160 chars

Issues (0)

    Crawlability

    Sitemap

    Type: standard

    robots.txt

    5 rules

    Sitemap reference found

    Allows all crawlers

    Sponsored

    Sponsored

    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    64d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.01.2026

    Valid Until

    20.04.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    skift.com*.skift.com

    SHA-256 Fingerprint

    32:BD:19:5A:E6:84:AC:12:E9:AB:C3:49:9A:66:F9:19:A3:E3:53:31...

    Top Recommendations

    Security recommendation preview

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🟡 300s(max-age=300, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9cdd2526bd3c974d-FRA
    content-encoding
    Brotli(br)
    content-security-policy
    frame-ancestors 'self';
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (7)

    aspmx4.googlemail.com
    aspmx.l.google.com
    aspmx5.googlemail.com
    alt1.aspmx.l.google.com

    +3 more

    Domain Information

    skift.com

    Domain Age
    21y 7m

    Created

    16.07.2004

    Expires

    16.07.2026

    Last Updated

    02.09.2022

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Typography & Readability

    Libre Caslon Text + sans-serif

    67/100
    Readability
    /30
    32/40

    15px · LH 1.70

    Hierarchy
    /20
    25/25

    2.71x ratio

    WCAG
    /25
    15/15

    Contrast: undefined

    Performance
    /25
    10/20

    3 fonts

    Heading Font

    Libre Caslon Text

    Sans40px

    Body Font

    sans-serif

    Sans15px

    Contrast Ratio

    --

    Reading Comfort

    ~116 CPL

    Needs attention
    40px
    h1
    18px
    h2
    38px
    h3
    24px
    h4
    15px
    p
    Minor Second
    Scale

    ⚠️ Small text: 15px may be hard to read on mobile. Consider 16px+.

    ✅ Optimal line spacing: 1.70 ratio ensures comfortable reading.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    ✅ Smart font loading: Using font-display: swap prevents invisible text during load.

    ✅ Protected text on images: Using gradient for readability.

    ⚠️ Wide lines: ~116 chars/line. Consider max-width for better reading flow.

    Business & Marketing Stack

    16 Tools Detected

    Enterprise

    CRM Systems

    1

    Customer Relationship Management platforms

    Behavior Analytics

    4

    User behavior and product analytics

    Privacy & Cookies

    1

    Cookie consent and privacy compliance tools

    Social Media

    2

    Social widgets and sharing tools

    A/B Testing & Optimization

    1

    Experimentation and conversion optimization

    6

    Categories

    16

    Total Tools

    2

    Enterprise

    9

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad Manager

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    16
    Async
    0
    Defer

    Top Script Sources

    analytics.tiktok.com(3)youtube.com(2)connect.facebook.net(2)clarity.ms(2)snap.licdn.com(1)

    Website Identity

    skift.com

    21 years old
    GoDaddy.com, LLC📧 Google Workspace

    Sponsored

    Last analyzed: 14 Feb 2026 at 14:10

    Historical Analysis & Change Tracking