simplyhike.co.uk

https://simplyhike.co.uk· First analyzed 19 May 2026· Updated 19 May 2026

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simplyhike.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns3.asdf456.com.dns1.asdf456.com.dns2.asdf456.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

944 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.3 MB

316 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

LIVECustom

Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram Shopping

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

13 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Fonts

Google Fonts Adobe Fonts (Typekit)

Libraries

CSS Frameworks

Tag Managers

Email Marketing

Personalization

CDN

Customer Support

Security

SEO Analysis

B71/100

Meta Tags7/15

Content11/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

simplyhike.co.uksimplyhike.co.uk

Simply Hike | Outdoor Hiking Gear | Beach | Ski Wear | Camping | Si...

Start Your Adventure at Simply Hike! Shop for Outdoor Clothing, Tents, Beachwear, Ski Wear & Hiking Equipment Online. Great Prices! Free UK Delivery. Next Da...

Title truncated. Description truncated.

Title Length79 chars

Recommended: 50-60 chars (~473px / 580px)

Description Length310 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (79 chars, ~473px). Will be truncated in search results.
• Most images missing alt text (49/51) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100

Poor

4 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D52/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

3/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:2,262

Token eff.:Optimal

Structured Data

Microdata

Organization×1.1microdataProductmicrodata

Citation Readiness

Opening Summary148w

Descriptive Headingsavg 3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

55/100

237 mg

CO₂e / view

2.3 MB

Page Weight

50%

Cleaner Than

New Visitor

270 mg

Returning (cached)

135 mg

Annual (10K/mo)

28.4 kg

Emission Segments

Data Center

12 mg

Network

70 mg

Device

156 mg

Resource Breakdown

JavaScript

1.3 MB

Images

353.2 KB

CSS

555.7 KB

Fonts

1.9 KB

HTML

35.3 KB

Other

36.0 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.05.2026

Valid Until

14.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.simplyhike.co.uk

SHA-256 Fingerprint

B7:F5:BF:AE:CE:11:69:04:06:A5:F9:69:C9:F7:6A:91:17:73:20:B1...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fe0e681f80b2a3a-CDG

content-encoding

⚡ Brotli(br)

content-language

en-FR

content-length

35804

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (2)

email-mx2.simplyhike.co.uk

email-mx.simplyhike.co.uk

Domain Information

simplyhike.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

60/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,maximum-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG Partial

57/100

Readability

/30

17/30

14px · LH 1.20

Hierarchy

/20

12/20

1.65x ratio

WCAG

/25

13/25

1:1 min contrast

Performance

/25

15/25

2 fonts · 3 req

Heading Font

Helvetica

Sans23px

Body Font

Helvetica

Sans14px

Contrast Ratio

1:1

11 issues

Reading Comfort

~42 CPL

Narrow lines

23px

20px

21px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle Fonts AAdobe Fonts Buy on MyFontsFluid TypeFlesch 67

Color Palette

10 unique colors

4.81:1 AA Dark

#727272

Other· 21.299999999999997%

#ffffff

Background· 19.900000000000002%

#80372a

Primary· 7.2%

#d6d4c0

Secondary· 5.9%

#a08f77

Secondary· 5.1%

#856152

Secondary· 3.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)static.klaviyo.com(2)connect.facebook.net(2)sdk.loyaltylion.net(2)cdn.pushowl.com(1)

Website Identity

simplyhike.co.uk

[email protected]

Location detected: 🇬🇧 United Kingdomvia tld

Social Profiles

Facebook X (Twitter)Instagram YouTube

Sponsored

Last analyzed: 19 May 2026 at 06:04

Historical Analysis & Change Tracking