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sift.com

https://sift.com· First analyzed 02 May 2026· Updated 02 May 2026
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sift.com
Desktop screenshot of sift.com
Mobile screenshot of sift.com
Mobile

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Hosting Provider

wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-cloud-a3.googledomains.com.ns-cloud-a1.googledomains.com.ns-cloud-a4.googledomains.com.ns-cloud-a2.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
534 ms10%
Speed Index
694 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
120 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
bricksCustom

Technology Stack

17 Technologies Detected

SEO Analysis

A83/100
26
2
1
Meta Tags15/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
S
sift.comsift.com

Digital Fraud Prevention & Risk-Based Authentication | Sift

Sift’s fraud prevention and risk-based authentication platform empowers digital businesses to grow fearlessly and reduce risk without compromising trust.

Title Length59 chars

Recommended: 50-60 chars (~346px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (27 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

25 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100
Needs Work
7 11

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AI & LLM Readiness

C62/100
Bot Access
23/25
Machine Read.
13/25
Schema Data
13/25
Citation
13/25

AI Bot Access

13/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:678
Token eff.:Optimal

Structured Data

6 JSON-LD
FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary10w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
14
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
66/100
C
179 mg
CO₂e / view
1.7 MB
Page Weight
60%
Cleaner Than
New Visitor
204 mg
vs
Returning (cached)
102 mg
Annual (10K/mo)
21.4 kg
Emission Segments
Data Center
9 mg
Network
53 mg
Device
117 mg
Resource Breakdown
JavaScript
94.0 KB
Images
745.7 KB
CSS
403.3 KB
Fonts
469.3 KB
HTML
57.3 KB
Green Hosting Verified
WP Engine
Provider Match
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

sift.com

SHA-256 Fingerprint

F4:8A:3A:DD:DA:2B:FD:1B:6F:BF:6F:AF:BB:00:9F:80:6C:C2:9A:78...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f53ee843db3d383-CDG
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx3.googlemail.com
aspmx2.googlemail.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

sift.com

Domain Age
30y 8m

Created

19.08.1995

Expires

18.08.2028

Last Updated

09.02.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly182 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Titillium Web + Inter

WCAG Partial
74/100
Readability
/30
21/30

18px · LH 1.42

Hierarchy
/20
20/20

4x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 12 req

Heading Font

Titillium Web

Sans72px

Body Font

Inter

Sans18px

Contrast Ratio

1:1

21 issues

Reading Comfort

~40 CPL

Narrow lines
72px
h1
52px
h2
40px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.42 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 36

Color Palette

6 unique colors
Light
#00124d
Primary· 60.1%
#000a2b
Accent· 19%
#95fad3
Accent· 7.8%
#6b4173
Secondary· 5.3%
#8fa895
Secondary· 3.7%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Social Media

1

Social widgets and sharing tools

5

Categories

6

Total Tools

3

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
4
Defer

Top Script Sources

munchkin.marketo.net(4)googletagmanager.com(3)j.6sc.co(2)snap.licdn.com(1)sift.com(1)

Website Identity

Sift

Sift

Organization

Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk in

Location detected: 🇺🇸 United Statesvia phone
MarkMonitor Inc.📧 Google Workspaceen-USEst. 2011

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Last analyzed: 02 May 2026 at 03:28

Historical Analysis & Change Tracking