shopping.com

https://shopping.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026

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shopping.com

Mobile

Sponsored

Hosting Provider

eBay, Inc

IP Address

66.211.163.107

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Jose, United States

ASN

AS11643

Organization

eBay, Inc

Server

ebay-proxy-server

Nameservers

ns01.ebaydns.com.ns02.ebaydns.com.ns03.ebaydns.com.ns04.ebaydns.com.+4 more

Performance

Core Web Vitals

Weight

First Contentful Paint

2.2 s10%

Speed Index

2.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

355 KB

49 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

eBay, Inc

Progressive Web App

Web ManifestApple Touch IconTheme Color

SEO Analysis

D54/100

Meta Tags13/15

Content2/12

Headings8/8

Technical14/25

E-E-A-T0/7

Images0/7

Links3/5

URL5/5

Social4/5

Freshness0/4

Mobile2/4

Indexability3/3

shopping.comshopping.com

Shopping Online at Shopping.com | Price Comparison Site

Shopping.com is a leading price comparison site that allows you shop online for the best deals and lowest prices. You can read unbiased product reviews and c...

Description truncated.

Title Length55 chars

Recommended: 50-60 chars (~329px / 580px)

Description Length218 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (19 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

robots.txt

7 rules

Local SEO

Local Search Readiness

3/100

Poor

1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F31/100

Bot Access

20/25

Machine Read.

4/25

Schema Data

0/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:11

Token eff.:Too Short

Sections/1K:10

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

74/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

14/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

49/100

44 mg

CO₂e / view

354.8 KB

Page Weight

90%

Cleaner Than

New Visitor

50 mg

Returning (cached)

25 mg

Annual (10K/mo)

5.3 kg

Emission Segments

Data Center

10 mg

Network

11 mg

Device

24 mg

Resource Breakdown

Images

129.4 KB

HTML

14.2 KB

Other

211.3 KB

Green Hosting Not Verified

eBay, Inc

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

No WAF

171d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

29.03.2026

Valid Until

13.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (14)

at.shopping.combefr.shopping.combenl.shopping.comch.shopping.comde.shopping.comes.shopping.comfr.shopping.comie.shopping.com+6 more

SHA-256 Fingerprint

30:25:97:5E:66:00:8F:7E:00:01:47:C7:92:0B:7E:7E:22:E8:C9:A1...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ch

sec-ch-ua-model,sec-ch-ua-full-version,sec-ch-ua-platform-ve...

content-encoding

⚡ Brotli(br)

content-security-policy

style-src 'self' 'unsafe-inline' data: *.ebay.com *.www.shop...

content-type

text/html; charset=utf-8

date

Sat, 25 Apr 2026 11:44:17 GMT

rlogid

t6paerj1%3Fdlkr%3D9vbdvl2%3E%60jhs.2ecg0%60c6c%3F*w%60ut262*...

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

Domain Information

shopping.com

Domain Age

28y 10m

Created

03.07.1997

Expires

02.07.2026

Last Updated

31.05.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

59/100

Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Roboto

WCAG Partial

65/100

Readability

/30

16/30

13px · LH 1.50

Hierarchy

/20

16/20

3.08x ratio · ✓ H1→H6

WCAG

/25

16/25

3.14:1 min contrast

Performance

/25

17/25

System fonts

Heading Font

Roboto

Sans40px

Body Font

Roboto

Sans13px

Contrast Ratio

3.14:1

14 issues

Reading Comfort

Single Font Family

center aligned

40px

32px

14px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 3.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

Fluid TypeFlesch 41

Color Palette

11 unique colors

4.71:1 AA Light

#ffffff

Background· 53.199999999999996%

#73746f

Other· 5.3%

#000000

Primary· 0%

#2e2c23

Secondary· 6%

#645447

Secondary· 5.4%

#bcb1ad

Secondary· 4.8%

#798f9b

Secondary· 4.2%

#e0e4db

Border· 2.4%

Sponsored

Scripts & Styles

3 Resources

Scripts

Styles

Async

Defer

Top Script Sources

ir.ebaystatic.com(2)

Website Identity

shopping.com

28 years old

Location detected: 🇺🇸 United Statesvia ip

MarkMonitor Inc.en

Sponsored

Last analyzed: 25 Apr 2026 at 11:44

Historical Analysis & Change Tracking