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shopping.com

https://shopping.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
Export
shopping.com
Desktop screenshot of shopping.com
Mobile screenshot of shopping.com
Mobile

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Hosting Provider

IP Address

66.211.163.107

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Jose, United States

ASN

AS11643

Organization

eBay, Inc

Server

ebay-proxy-server

Nameservers

ns01.ebaydns.com.ns02.ebaydns.com.ns03.ebaydns.com.ns04.ebaydns.com.+4 more

Performance

81

Core Web Vitals

Weight

First Contentful Paint
2.2 s10%
Speed Index
2.8 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
355 KB
49 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
eBay, Inc

Progressive Web App

Web ManifestApple Touch IconTheme Color

SEO Analysis

D54/100
16
5
1
Meta Tags13/15
Content2/12
Headings8/8
Technical14/25
E-E-A-T0/7
Images0/7
Links3/5
URL5/5
Social4/5
Freshness0/4
Mobile2/4
Indexability3/3
S
shopping.comshopping.com

Shopping Online at Shopping.com | Price Comparison Site

Shopping.com is a leading price comparison site that allows you shop online for the best deals and lowest prices. You can read unbiased product reviews and c...

Description truncated.
Title Length55 chars

Recommended: 50-60 chars (~329px / 580px)

Description Length218 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (19 words). Search engines need substantial content for ranking.

Crawlability

Sitemap
robots.txt

7 rules

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
4/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:11
Token eff.:Too Short
Sections/1K:10

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headingsavg 2w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
10
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
14/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
A
44 mg
CO₂e / view
354.8 KB
Page Weight
90%
Cleaner Than
New Visitor
50 mg
vs
Returning (cached)
25 mg
Annual (10K/mo)
5.3 kg
Emission Segments
Data Center
10 mg
Network
11 mg
Device
24 mg
Resource Breakdown
Images
129.4 KB
HTML
14.2 KB
Other
211.3 KB
Green Hosting Not Verified
eBay, Inc
4 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

66%Fair
Interactive

HTTPS

No WAF

171d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

29.03.2026

Valid Until

13.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (14)

at.shopping.combefr.shopping.combenl.shopping.comch.shopping.comde.shopping.comes.shopping.comfr.shopping.comie.shopping.com+6 more

SHA-256 Fingerprint

30:25:97:5E:66:00:8F:7E:00:01:47:C7:92:0B:7E:7E:22:E8:C9:A1...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ch
sec-ch-ua-model,sec-ch-ua-full-version,sec-ch-ua-platform-ve...
content-encoding
Brotli(br)
content-security-policy
style-src 'self' 'unsafe-inline' data: *.ebay.com *.www.shop...
content-type
text/html; charset=utf-8
date
Sat, 25 Apr 2026 11:44:17 GMT
rlogid
t6paerj1%3Fdlkr%3D9vbdvl2%3E%60jhs.2ecg0%60c6c%3F*w%60ut262*...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

25

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

shopping.com

Domain Age
28y 10m

Created

03.07.1997

Expires

02.07.2026

Last Updated

31.05.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
59/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Roboto

WCAG Partial
65/100
Readability
/30
16/30

13px · LH 1.50

Hierarchy
/20
16/20

3.08x ratio · ✓ H1→H6

WCAG
/25
16/25

3.14:1 min contrast

Performance
/25
17/25

System fonts

Heading Font

Roboto

Sans40px

Body Font

Roboto

Sans13px

Contrast Ratio

3.14:1

14 issues

Reading Comfort

Single Font Family

center aligned
40px
h1
32px
h2
14px
h3
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 3.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

Fluid TypeFlesch 41

Color Palette

11 unique colors
4.71:1 AA Light
#ffffff
Background· 53.199999999999996%
#73746f
Other· 5.3%
#000000
Primary· 0%
#2e2c23
Secondary· 6%
#645447
Secondary· 5.4%
#bcb1ad
Secondary· 4.8%
#798f9b
Secondary· 4.2%
#e0e4db
Border· 2.4%

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Scripts & Styles

3 Resources

2
Scripts
1
Styles
2
Async
0
Defer

Top Script Sources

ir.ebaystatic.com(2)

Website Identity

shopping.com

28 years old
Location detected: 🇺🇸 United Statesvia ip
MarkMonitor Inc.en

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Last analyzed: 25 Apr 2026 at 11:44

Historical Analysis & Change Tracking