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shopperapproved.com

https://shopperapproved.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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shopperapproved.com
Desktop screenshot of shopperapproved.com
Mobile screenshot of shopperapproved.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.156.12

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

paul.ns.cloudflare.com.lily.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
487 ms10%
Speed Index
633 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
539 KB
159 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
HubSpot CMS
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

15 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.6.1

UI Components

1
Fancybox

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

C67/100
18
9
0
Meta Tags13/15
Content11/12
Headings6/8
Technical16/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
S
shopperapproved.comshopperapproved.com

Ecommerce growth tools by Shopper Approved

Improve Ecommerce traffic, sales and conversions with trust signals, user-generated content, and social proof.

Title Length42 chars

Recommended: 50-60 chars (~266px / 580px)

Description Length110 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    18 URLs

    robots.txt

    23 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    7 9 2

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    0/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:1,906
    Token eff.:Optimal
    Sections/1K:1.6
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary74w
    Descriptive Headingsavg 4.2w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    10
    Passed
    5
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    66/100
    A
    54 mg
    CO₂e / view
    539.1 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    62 mg
    vs
    Returning (cached)
    31 mg
    Annual (10K/mo)
    6.5 kg
    Emission Segments
    Data Center
    3 mg
    Network
    16 mg
    Device
    36 mg
    Resource Breakdown
    JavaScript
    165.0 KB
    Images
    283.5 KB
    CSS
    67.5 KB
    Fonts
    2.8 KB
    HTML
    20.0 KB
    Other
    300 B
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    WAF

    45d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    14.03.2026

    Valid Until

    12.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    shopperapproved.com*.shopperapproved.com

    SHA-256 Fingerprint

    4B:C1:DD:91:AE:37:E7:9F:88:9C:EC:4A:45:A2:AC:44:3C:8F:16:65...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 4 Hours(max-age=14400)
    cf-cache-status
    HIT
    cf-ray
    9f34a3accdcff966-DUS
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    frame-ancestors 'self' www.wix.com www.facebook.com *.myshop...
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    shopperapproved.com

    Domain Age
    20y 11m

    Created

    29.05.2005

    Expires

    29.05.2026

    Last Updated

    30.05.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=yes, minimum-scale=1, maximum-scale=5, user-scalable=yes
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins + Lato

    WCAG Partial
    66/100
    Readability
    /30
    18/30

    12px · LH 1.50

    Hierarchy
    /20
    19/20

    5x ratio · ✓ H1→H6

    WCAG
    /25
    15/25

    3.05:1 min contrast

    Performance
    /25
    14/25

    System fonts

    Heading Font

    Poppins

    Sans60px

    Body Font

    Lato

    Sans12px

    Contrast Ratio

    3.05:1

    4 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    60px
    h1
    48px
    h2
    40px
    h3
    40px
    h4
    12px
    p
    Minor Second
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 45/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 3.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 5.0x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 45

    Color Palette

    4 unique colors
    2.04:1 Fail Light
    #ffffff
    Background· 79.30000000000001%
    #b0b6bd
    Secondary· 4.6%
    #e0e9f6
    Primary· 10.8%
    #245294
    Accent· 5.2%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    AdRollMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    8

    Total Tools

    1

    Enterprise

    4

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    10
    Async
    1
    Defer

    Top Script Sources

    gstatic.com(3)shopperapproved3.services.answerbase.com(3)googletagmanager.com(2)connect.facebook.net(1)s.adroll.com(1)

    Website Identity

    shopperapproved.com

    sales@shopperapproved.com
    8884973270
    20 years old
    Location detected: 🇨🇦 Canadavia ip
    GoDaddy.com, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 28 Apr 2026 at 08:19

    Historical Analysis & Change Tracking