StackOptic
Back to Search
shipstation.com favicon

shipstation.com

https://shipstation.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
Export
shipstation.com
Desktop screenshot of shipstation.com
Mobile screenshot of shipstation.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-193.awsdns-24.com.ns-1940.awsdns-50.co.uk.ns-628.awsdns-14.net.ns-1407.awsdns-47.org.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
913 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
158 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
shipstation-blocksCustom

Technology Stack

18 Technologies Detected

Plugins

7
Shipshape
WPML
WPML
WooCommerce
Yoast SEO
Gutenberg
WPML

Analytics

4
Google Analytics
SegmentLogRocketFullStory

Frameworks

1
Vue.jsv2.6.12

Libraries

1
jQueryv3.7.1

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Other

1
Optimizely

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A88/100
27
3
1
Meta Tags15/15
Content11/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
S
shipstation.comshipstation.com

Shipping Software for Ecommerce Fulfillment - ShipStation

Import, manage and ship your orders with ShipStation. Our shipping software will save you time and money on eCommerce order fulfillment.

Title Length57 chars

Recommended: 50-60 chars (~347px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (187/226) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

20 URLs

20 sub-sitemaps

robots.txt

12 rules

Sitemap reference found

Local SEO

Local Search Readiness

32/100
Needs Work
8 9

Sponsored

AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
2/25
Schema Data
8/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:7%
Words:3,927
Token eff.:Poor Structure
Sections/1K:1.3
Depth:1/5

Structured Data

6 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary16w
Descriptive Headingsavg 2.4w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
59/100
9
Passed
5
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
2/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
53/100
D
223 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
254 mg
vs
Returning (cached)
127 mg
Annual (10K/mo)
26.7 kg
Emission Segments
Data Center
11 mg
Network
65 mg
Device
146 mg
Resource Breakdown
JavaScript
478.1 KB
Images
1.4 MB
CSS
235.9 KB
HTML
49.4 KB
Green Hosting Verified
WP Engine
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

85%Very Good
Critical / Transactional

HTTPS

WAF

83d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.04.2026

Valid Until

20.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.shipstation.com

SHA-256 Fingerprint

49:7A:81:2A:48:68:AE:83:52:7A:42:A6:D9:B5:A3:9B:A1:2A:F3:79...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f3495470d78ee8c-MXP
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self' https://shippingeasy.com
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt1.aspmx.l.google.com
aspmx.l.google.com
alt4.aspmx.l.google.com
alt2.aspmx.l.google.com

+1 more

Domain Information

shipstation.com

Domain Age
21 years

Created

14.04.2005

Expires

11.02.2027

Last Updated

11.01.2026

Registrar

GoDaddy Corporate Domains, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly49 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Figtree

WCAG AA
83/100
Readability
/30
24/30

18px · LH 1.50

Hierarchy
/20
16/20

3.33x ratio

WCAG
/25
23/25

5.19:1 min contrast

Performance
/25
20/25

1 font · 1 req

Heading Font

Figtree

Sans60px

Body Font

Figtree

Sans18px

Contrast Ratio

5.19:1

WCAG AA (≥4.5:1)

Reading Comfort

~35 CPL

Narrow lines
60px
h1
48px
h2
24px
h3
20px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 50

Color Palette

11 unique colors
Light
#ffffff
Background· 78.9%
#0b0234
Primary· 4.1%
#4c67a0
Secondary· 3.3%
#a58f8b
Secondary· 3.2%
#2c1c32
Secondary· 2.2%
#532b81
Secondary· 1.7%
#62dd9b
Accent· 1.2%
#fdeeb4
Accent· 0.1%

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
OptimizelyEnterprise

Experimentation and conversion optimization

3

Categories

3

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

27 Resources

20
Scripts
7
Styles
2
Async
2
Defer

Top Script Sources

shipstation.com(4)cdnjs.cloudflare.com(2)cdn.jsdelivr.net(2)local(2)mpsnare.iesnare.com(2)

Website Identity

ShipStation

ShipStation

Organization

The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.

(512) 886-4006
www.shipstation.com/
21 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy Corporate Domains, LLC📧 Google Workspaceen-US

Sponsored

Last analyzed: 28 Apr 2026 at 08:09

Historical Analysis & Change Tracking