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ser.org

https://ser.org· First analyzed 11 May 2026· Updated 11 May 2026
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ser.org
Desktop screenshot of ser.org
Mobile screenshot of ser.org
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.1.164

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.ymaws.com.ns2.ymaws.com.ns3.ymaws.com.ns4.ymaws.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
936 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
195 KB
83 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

12 Technologies Detected

Libraries

2
jQueryv3.6.3
jQuery UI

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

CDN

1
Cloudflare

Frameworks

1
ASP.NET

SEO Analysis

C60/100
14
8
2
Meta Tags11/15
Content11/12
Headings3/8
Technical12/21
E-E-A-T3/7
Images1/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
S
ser.orgser.org

Society for Ecological Restoration

The Society for Ecological Restoration (SER) advances restoration science, practice and policy to re-establish an ecologically healthy relationship between n...

Description truncated.
Title Length34 chars

Recommended: 50-60 chars (~199px / 580px)

Description Length175 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (16/23) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Local SEO

Local Search Readiness

11/100
Poor
3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D43/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:10%
Words:1,041
Token eff.:Optimal
Sections/1K:8.6

Structured Data

No Schema

Citation Readiness

Opening Summary35w
Descriptive Headingsavg 2.8w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
55/100
8
Passed
6
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
62/100
A+
20 mg
CO₂e / view
194.7 KB
Page Weight
95%
Cleaner Than
New Visitor
23 mg
vs
Returning (cached)
11 mg
Annual (10K/mo)
2.4 kg
Emission Segments
Data Center
1 mg
Network
6 mg
Device
13 mg
Resource Breakdown
JavaScript
161.4 KB
Images
2.2 KB
CSS
8.8 KB
Fonts
3.4 KB
HTML
18.0 KB
Other
900 B
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

55%Poor
Critical / Transactional

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.05.2026

Valid Until

08.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

ser.org*.ser.org

SHA-256 Fingerprint

79:EA:DA:67:33:D7:EF:44:25:E7:4A:E3:19:A9:EB:48:64:1A:74:DC...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🟣 Private(private)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f9fbee52f825038-CDG
content-encoding
📦 Gzip(gzip)
content-length
18176
content-security-policy
frame-ancestors 'self' https://www.ser.org
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
alt4.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

ser.org

Domain Age
27y 6m

Created

10.11.1998

Expires

09.11.2026

Last Updated

24.12.2025

Registrar

Wild West Domains, LLC

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Libre Baskerville + Lato

WCAG Partial
50/100
Readability
/30
15/30

12px · LH 1.43

Hierarchy
/20
6/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
13/25

2 fonts · 2 req

Heading Font

Libre Baskerville

Serif

Body Font

Lato

Sans12px

Contrast Ratio

1:1

16 issues

Reading Comfort

~40 CPL

Narrow lines
30px
h2
18px
h3
22px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle FontsFlesch 22

Color Palette

8 unique colors
Light
#ffffff
Background· 20.499999999999996%
#9da479
Primary· 37.5%
#b1ae99
Secondary· 16.5%
#7d9072
Secondary· 6.5%
#278481
Accent· 5.8%
#f0f0e8
Secondary· 4.7%
#bdbfa0
Secondary· 4.3%
#654765
Secondary· 4.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookieYesSMB

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
7
Async
0
Defer

Top Script Sources

ajax.googleapis.com(7)googletagmanager.com(3)cdnjs.cloudflare.com(3)cdn-cookieyes.com(2)cdn.ymaws.com(2)

Website Identity

ser.org

27 years old
Location detected: 🇨🇦 Canadavia ip
Wild West Domains, LLC📧 Google Workspaceen

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Last analyzed: 11 May 2026 at 08:17

Historical Analysis & Change Tracking