sephora.com.au

https://sephora.com.au· First analyzed 07 May 2026· Updated 07 May 2026

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sephora.com.au

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

76.223.38.116

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Envoy

CDN

Akamai

WAF

Akamai

Nameservers

d.ns.domainoo.fr.a.ns.domainoo.fr.c.ns.domainoo.fr.b.ns.domainoo.fr.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.7 MB

423 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚙️ SSR

Frontend

Framework

Nuxt.js

Infrastructure

Hosting

Amazon Web Services (AWS)

CDN

Akamai

Technology Stack

10 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment

Frameworks

Meta Frameworks

CSS Frameworks

Tag Managers

Advertising

Customer Support

SEO Analysis

C61/100

Meta Tags12/15

Content3/12

Headings6/8

Technical14/21

E-E-A-T3/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile2/4

Indexability3/3

sephora.com.ausephora.com.au

Sephora Australia | Sephora Australia

Discover the best in beauty from top brands. Shop online for rewards and free samples. Free shipping above $25! Buy now, pay later with Afterpay or Klarna.

Title Length37 chars

Recommended: 50-60 chars (~218px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (5 words). Search engines need substantial content for ranking.

8 issues found

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Local SEO

Local Search Readiness

14/100

Poor

4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F29/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,908

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

50/100

171 mg

CO₂e / view

1.7 MB

Page Weight

60%

Cleaner Than

New Visitor

195 mg

Returning (cached)

98 mg

Annual (10K/mo)

20.5 kg

Emission Segments

Data Center

8 mg

Network

50 mg

Device

112 mg

Resource Breakdown

JavaScript

1.1 MB

Images

11.3 KB

CSS

210.4 KB

HTML

124.2 KB

Other

174.9 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

10d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

17.02.2026

Valid Until

18.05.2026

Subject Alternative Names (20)

api.sephora.sgcontent-platform.sephora.sgretail-stores.sephora.sgtr.sephora.co.idtr.sephora.co.thtr.sephora.com.autr.sephora.hktr.sephora.my+12 more

SHA-256 Fingerprint

32:15:65:84:6D:D8:7B:70:56:5D:48:7E:60:77:5C:8D:C8:F5:2F:65...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(private, max-age=0, no-cache, no-store)

content-encoding

⚡ Brotli(br)

content-security-policy

default-src https: wss: 'unsafe-inline' 'unsafe-eval'; img-s...

content-type

text/html;charset=utf-8

date

Thu, 07 May 2026 08:44:09 GMT

server

envoy

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-0024c501.gslb.pphosted.com

mxb-0024c501.gslb.pphosted.com

Domain Information

sephora.com.au

Last Updated

18.01.2026

Registrar

Tucows (Australia) Pty Ltd trading as OpenSRS

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

67/100

Mobile Friendly846 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Sephora Serif + Sephora Sans

WCAG Partial

59/100

Readability

/30

18/30

14px · LH 1.50

Hierarchy

/20

13/20

2.43x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

12/25

3 fonts · 4 req

Heading Font

Sephora Serif

Serif34px

Body Font

Sephora Sans

Sans14px

Contrast Ratio

1:1

5 issues

Reading Comfort

~40 CPL

Narrow lines

34px

24px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.4x larger than body text.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 58

Color Palette

6 unique colors

21:1 AAA Dark

#000000

Primary· 25.900000000000002%

#ffffff

Background· 25.599999999999998%

#1b1f21

Secondary· 12.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

sephora.com.au(5)googletagmanager.com(3)local(3)google-analytics.com(1)connect.facebook.net(1)

Website Identity

sephora.com.au

Location detected: 🇦🇺 Australiavia tld

Tucows (Australia) Pty Ltd trading as OpenSRSen

Social Profiles

Facebook X (Twitter)Instagram YouTube

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Last analyzed: 07 May 2026 at 08:44

Historical Analysis & Change Tracking