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segment.io

https://segment.io· First analyzed 09 Sept 2026· Updated 09 Sept 2026
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segment.io
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Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

54.69.165.255

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Boardman, United States

ASN

AS16509

Organization

AWS EC2 (us-west-2)

Server

AmazonS3

CDN

CloudFront

Nameservers

ns-1606.awsdns-08.co.uk.ns-404.awsdns-50.com.ns-656.awsdns-18.net.ns-1133.awsdns-13.org.

Performance

76

Core Web Vitals

Weight

First Contentful Paint
2.9 s10%
Speed Index
3.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.6 MB
98 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

CSS Frameworks

2
Tailwind CSS
Foundation

Tag Managers

1
Google Tag Manager

Email Marketing

1
SendGrid

Other

1
VWO

Customer Support

1
Zendesk

SEO Analysis

C69/100
22
3
1
Meta Tags14/15
Content3/12
Headings7/8
Technical17/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
S
segment.iosegment.io

Twilio Segment Customer Data Platform | Twilio

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Title Length46 chars

Recommended: 50-60 chars (~281px / 580px)

Description Length124 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (7 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

23 rules

Local SEO

Local Search Readiness

10/100
Poor
3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F35/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
0/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:427
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
36/100
D
268 mg
CO₂e / view
2.6 MB
Page Weight
30%
Cleaner Than
New Visitor
306 mg
vs
Returning (cached)
153 mg
Annual (10K/mo)
32.1 kg
Emission Segments
Data Center
13 mg
Network
79 mg
Device
176 mg
Resource Breakdown
JavaScript
595.3 KB
Images
338.1 KB
CSS
1.1 MB
HTML
596.1 KB
Other
31.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Static / Informational

HTTPS

WAF

185d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.02.2026

Valid Until

13.03.2027

OCSP Stapling

Enabled

Subject Alternative Names (4)

*.twilio.comtwilio.jptwilio.com*.twilio.jp

SHA-256 Fingerprint

24:6C:0B:6B:06:F1:66:CE:DD:FC:1E:85:9A:74:0C:DB:1E:87:36:1A...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🔴 No Cache(no-cache)
content-length
610148
content-type
text/html
date
Wed, 09 Sep 2026 00:51:57 GMT
etag
"7a6f3b923d67c2dd67dbd153460af405"
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

smtp.google.com

Domain Information

segment.io

Domain Age
14y 11m

Created

01.10.2011

Expires

01.10.2028

Last Updated

04.09.2026

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Whitney SSm

WCAG AA
63/100
Readability
/30
19/30

16px · LH 1.75

Hierarchy
/20
15/20

3x ratio

WCAG
/25
18/25

5.03:1 min contrast

Performance
/25
11/25

1 font · 7 req

Heading Font

Whitney SSm

Sans48px

Body Font

Whitney SSm

Sans16px

Contrast Ratio

5.03:1

WCAG AA (≥4.5:1)

Reading Comfort

~38 CPL

Narrow lines
48px
h1
40px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 38

Color Palette

6 unique colors
3.98:1 AA Large Light
#ffffff
Primary· 35.099999999999994%
#7e7f87
Other· 9.8%
#000815
Background· 36.400000000000006%
#281d33
Secondary· 4.6%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
SegmentEnterprise

User behavior and product analytics

Privacy & Cookies

1
TrustArcEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

3

Categories

5

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

22 Resources

18
Scripts
4
Styles
8
Async
2
Defer

Top Script Sources

local(6)consent.trustarc.com(4)googletagmanager.com(2)cdn.segment.com(1)rum.hlx.page(1)

Website Identity

segment.io

14 years old
Location detected: 🇺🇸 United Statesvia ip
MarkMonitor Inc.📧 Google Workspaceen

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Last analyzed: 09 Sept 2026 at 00:52

Historical Analysis & Change Tracking