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safety1st.com

https://safety1st.com· First analyzed 11 May 2026· Updated 11 May 2026
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safety1st.com
Desktop screenshot of safety1st.com
Mobile screenshot of safety1st.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gina.ns.cloudflare.com.rob.ns.cloudflare.com.

Performance

76

Core Web Vitals

Weight

First Contentful Paint
3.0 s10%
Speed Index
3.9 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
206 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
CQL | 09/02/2026 - Country Selector
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingTikTok

Technology Stack

9 Technologies Detected

CSS Frameworks

1

Email Marketing

1

Customer Support

1

Security

1

SEO Analysis

B73/100
23
5
2
Meta Tags12/15
Content8/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
S
safety1st.comsafety1st.com

Safety 1st Official US Site | Car Seats, Strollers & Baby Gear

Official website for Safety 1st. Shop all-in-one car seats, convertible car seats, rotating car seats, boosters, high chairs, bassinets, strollers, travel sy...

Description truncated.
Title Length62 chars

Recommended: 50-60 chars (~370px / 580px)

Description Length217 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (430/431) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

13 URLs

13 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 12

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,195
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
15
Passed
1
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
16/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
46/100
E
333 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
381 mg
vs
Returning (cached)
190 mg
Annual (10K/mo)
40.0 kg
Emission Segments
Data Center
16 mg
Network
98 mg
Device
219 mg
Resource Breakdown
JavaScript
1.1 MB
Images
2.0 MB
CSS
87.5 KB
Fonts
40.1 KB
HTML
53.5 KB
Other
2.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

Subject Alternative Names (1)

safety1st.com

SHA-256 Fingerprint

C2:FB:66:B5:67:40:D4:60:3D:49:0E:FD:B3:3A:FB:48:A5:9D:F6:0A...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fa05e500fc40e5d-MXP
content-encoding
Brotli(br)
content-language
en-US
content-length
54492
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

safety1st-com.mail.protection.outlook.com

Domain Information

safety1st.com

Domain Age
30y 8m

Created

29.08.1995

Expires

28.08.2026

Last Updated

29.07.2025

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Osano

Cookie Consent Banner
Osano
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Osano
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly36 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

museo + museo-sans

WCAG Partial
66/100
Readability
/30
25/30

16px · LH 1.50

Hierarchy
/20
8/20

0.81x ratio

WCAG
/25
18/25

1:1 min contrast

Performance
/25
15/25

2 fonts · 2 req

Heading Font

museo

Sans13px

Body Font

museo-sans

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~41 CPL

Narrow lines
13px
h1
80px
h2
40px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

AAdobe FontsBuy on MyFontsFluid TypeFlesch 65

Color Palette

14 unique colors
5.5:1 AA Dark
#000000
Background· 38.1%
#83837b
Other· 7.7%
#a16e46
Primary· 6.6%
#9d5024
Accent· 6.5%
#6e6452
Secondary· 6%
#ae9d8c
Secondary· 5.7%
#b08663
Secondary· 5.5%
#bdac9c
Secondary· 4.9%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

1

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

27 Resources

20
Scripts
7
Styles
10
Async
9
Defer

Top Script Sources

safety1st.com(13)cdn.shopify.com(1)cdn-scripts.signifyd.com(1)widget.prod.equally.ai(1)cmp.osano.com(1)

Website Identity

Safety 1st

Safety 1st

Organization
30 years old
Location detected: 🇨🇦 Canadavia ip
Cloudflare, Inc.📧 Microsoft 365en

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Last analyzed: 11 May 2026 at 10:06

Historical Analysis & Change Tracking