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rusty.com.au

https://rusty.com.au· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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rusty.com.au
Desktop screenshot of rusty.com.au
Mobile screenshot of rusty.com.au
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns07.domaincontrol.com.pdns08.domaincontrol.com.

Performance

83

Core Web Vitals

Weight

First Contentful Paint
2.0 s10%
Speed Index
2.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
192 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
SUMMER LAUNCH
Shopify Theme

Detected Apps

PrivyMailchimpHotjarFacebook ChannelInstagram Shopping

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Facebook Pixel
Hotjar

CSS Frameworks

2
Tailwind CSS
Normalize.css

Email Marketing

1
Mailchimp

Payments

1
Afterpay

Popups & Forms

1
Privy

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C62/100
19
7
2
Meta Tags7/15
Content9/12
Headings3/8
Technical22/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
R
rusty.com.aurusty.com.au

RUSTY USA | Rusty USA

Rusty is your number one online surf and beach clothing shop, with seasonal fashion releases and FREE USA shipping for all orders over $50. We have a wide ra...

Description truncated.
Title Length26 chars

Recommended: 50-60 chars (~159px / 580px)

Description Length216 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (10/10) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

21/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
4/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:268
Token eff.:Too Short
Sections/1K:100.7
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1(min)microdataWebSiteSearchAction

Citation Readiness

Opening Summary13w
Descriptive Headingsavg 1.3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
13
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
43/100
E
334 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
382 mg
vs
Returning (cached)
191 mg
Annual (10K/mo)
40.1 kg
Emission Segments
Data Center
16 mg
Network
98 mg
Device
220 mg
Resource Breakdown
JavaScript
1.4 MB
Images
1.5 MB
CSS
123.2 KB
HTML
79.7 KB
Other
96.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.06.2026

Valid Until

30.08.2026

Subject Alternative Names (1)

us.rusty.com

SHA-256 Fingerprint

56:60:76:F6:D2:3F:7C:A7:AC:5E:38:44:A7:B8:8E:B3:4C:1F:AE:35...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a0527b9b0ae0422b-EWR
content-encoding
⚡ Brotli(br)
content-language
en-AU
content-length
60190
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

rusty.in.tmes-anz.trendmicro.com

Domain Information

rusty.com.au

Last Updated

25.03.2026

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1, user-scalable=0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica Neue

WCAG AAA
77/100
Readability
/30
20/30

15px · LH 1.47

Hierarchy
/20
15/20

2.67x ratio · ✓ H1→H6

WCAG
/25
23/25

12.63:1 min contrast

Performance
/25
19/25

System fonts

Heading Font

Helvetica Neue

Sans40px

Body Font

Helvetica Neue

Sans15px

Contrast Ratio

12.63:1

WCAG AAA (≥7:1)

Reading Comfort

~40 CPL

Narrow lines
40px
h1
64px
h2
32px
h3
12px
h4
15px
p

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.47 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 12.6:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Fluid Type

Color Palette

10 unique colors
4.54:1 AA Light
#ffffff
Background· 33.6%
#757864
Secondary· 6.4%
#101411
Primary· 13.2%
#2c2520
Secondary· 11.7%
#495f42
Secondary· 7%
#3a4436
Text· 6.3%
#6d5e49
Secondary· 5.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1
MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Lead Generation

1
PrivyE-commerce

Popups, forms, and lead capture tools

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
Stamped.ioSMB

Customer reviews and testimonials

5

Categories

5

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

29 Resources

20
Scripts
9
Styles
17
Async
3
Defer

Top Script Sources

us.rusty.com(4)cdn.shopify.com(2)connect.facebook.net(2)downloads.mailchimp.com(1)widget.privy.com(1)

Website Identity

Rusty USA

us.rusty.com
Location detected: 🇦🇺 Australiavia tld
GoDaddy.com LLC trading as GoDaddy.comen

Sponsored

Last analyzed: 02 Jun 2026 at 00:54

Historical Analysis & Change Tracking

rusty.com.au Technology Stack - Built With Tailwind CSS, Google Analytics, Facebook Pixel, Hotjar, Mailchimp | StackOptic | StackOptic