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rugs-direct.com

https://rugs-direct.com· First analyzed 16 May 2026· Updated 16 May 2026
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rugs-direct.com
Desktop screenshot of rugs-direct.com
Mobile screenshot of rugs-direct.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.70.40

Site Location

🇺🇸 Winchester, United Statesvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

liz.ns.cloudflare.com.hugh.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
464 ms10%
Speed Index
603 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
17 KB
75 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

10 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Reviews

2
TrustpilotYotpo

Icon Libraries

1
Font Awesome

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Advertising

1
Pinterest Tag

CDN

1
Cloudflare

Frameworks

1
ASP.NET

SEO Analysis

B76/100
20
6
0
Meta Tags11/15
Content12/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
R
rugs-direct.comrugs-direct.com

Rugs Direct - The Leader in Rugs

Rugs Direct offers a vast selection of area rugs, FREE and fast shipping, 30-day satisfaction guarantee and low price commitment. Shop now to find the perfec...

Description truncated.
Title Length32 chars

Recommended: 50-60 chars (~194px / 580px)

Description Length177 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    34 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    33/100
    Needs Work
    9 11

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    5/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:1,361
    Token eff.:Optimal
    Sections/1K:1.5
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary32w
    Descriptive Headingsavg 3w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    66/100
    11
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    66/100
    A+
    2 mg
    CO₂e / view
    16.9 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    2 mg
    vs
    Returning (cached)
    1 mg
    Annual (10K/mo)
    204 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    <0.001 g
    Device
    1 mg
    Resource Breakdown
    HTML
    15.8 KB
    Other
    1.2 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    WAF

    31d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    18.03.2026

    Valid Until

    16.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    rugs-direct.com*.rugs-direct.com

    SHA-256 Fingerprint

    95:49:8D:AE:3B:43:E6:79:C0:D1:34:E0:DA:C4:41:63:4D:8C:D4:38...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟣 Private(private)
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fc6b7dc7d10d7e7-CDG
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Sat, 16 May 2026 01:48:06 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    rugsdirect-com01b.mail.protection.outlook.com

    Domain Information

    rugs-direct.com

    Domain Age
    27y 3m

    Created

    16.02.1999

    Expires

    16.02.2027

    Last Updated

    18.12.2023

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly13 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Brandon + Lora

    WCAG Partial
    72/100
    Readability
    /30
    23/30

    15px · LH 1.43

    Hierarchy
    /20
    18/20

    2.07x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    2.48:1 min contrast

    Performance
    /25
    14/25

    2 fonts · 8 req

    Heading Font

    Brandon

    Sans31px

    Body Font

    Lora

    Serif15px

    Contrast Ratio

    2.48:1

    8 issues

    Reading Comfort

    ~42 CPL

    Narrow lines
    31px
    h1
    28px
    h2
    20px
    h3
    16px
    h4
    15px
    p

    ⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 2.5:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.1x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFlesch 61

    Color Palette

    10 unique colors
    3.57:1 AA Large Light
    #ffffff
    Primary· 38.8%
    #8c877f
    Other· 5.5%
    #74614c
    Secondary· 7.5%
    #dcc8b4
    Secondary· 6.3%
    #b89571
    Secondary· 6.3%
    #ebdfd2
    Secondary· 6.1%
    #cab9a7
    Secondary· 6.1%
    #393021
    Secondary· 5.1%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    2
    YotpoMid-Market
    TrustpilotMid-Market

    Customer reviews and testimonials

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    19 Resources

    16
    Scripts
    3
    Styles
    9
    Async
    3
    Defer

    Top Script Sources

    cdn-widgetsrepository.yotpo.com(3)staticw2.yotpo.com(2)widget.trustpilot.com(2)prbii.rugs-direct.com(2)googletagmanager.com(1)

    Website Identity

    Rugs Direct

    Rugs Direct

    Organization
    1-888-464-1447
    www.rugs-direct.com
    27 years old

    PO Box 555, Winchester

    22604, Winchester, VA

    USA

    Location detected: 🇺🇸 United States, Winchestervia schema_nap
    Network Solutions, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 16 May 2026 at 01:48

    Historical Analysis & Change Tracking