rugbystuff.com

https://rugbystuff.com· First analyzed 20 May 2026· Updated 20 May 2026

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rugbystuff.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.livedns.co.uk.ns1.livedns.co.uk.ns3.livedns.co.uk.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.4 MB

357 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

OrderlyEmails fuck up [NEW Checkout+] - GMCustom

Shopify Theme

Detected Apps

KlaviyoBold AppsUpsell & Cross SellInstagram ShoppingTikTok

Technology Stack

18 Technologies Detected

UI Components

Swiper Slick Carousel Fancybox

Analytics

Google Analytics

Google Analytics 4

Microsoft Clarity

Advertising

TikTok Pixel Microsoft Advertising

Libraries

jQueryv3.7.1

Other

AOS (Animate On Scroll)

CSS Frameworks

Icon Libraries

Fonts

Email Marketing

Reviews

CDN

Customer Support

Security

SEO Analysis

B79/100

Meta Tags14/15

Content6/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

rugbystuff.comrugbystuff.com

Rugbystuff.com | Online Rugby Shop & Store - Boots, Shirts & Kit

The UK's specialist rugby shop - boots, shirts & kit by Adidas, Canterbury, Gilbert, Nike, Macron, Mizuno & more. Same-day dispatch. Free UK delivery over £100

Title Length64 chars

Recommended: 50-60 chars (~387px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (128/177) — critical for accessibility and SEO

4 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

146 rules

Sitemap reference found

Local SEO

Local Search Readiness

28/100

Needs Work

8 9

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

3/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,145

Token eff.:Optimal

Sections/1K:0.5

Structured Data

2 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary43w

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

348 mg

CO₂e / view

3.4 MB

Page Weight

15%

Cleaner Than

New Visitor

397 mg

Returning (cached)

199 mg

Annual (10K/mo)

41.7 kg

Emission Segments

Data Center

17 mg

Network

102 mg

Device

228 mg

Resource Breakdown

JavaScript

1.5 MB

Images

1.6 MB

CSS

190.8 KB

Fonts

1.9 KB

HTML

96.7 KB

Other

4.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

39d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.rugbystuff.com

SHA-256 Fingerprint

9A:6C:38:74:BF:0B:24:1B:D6:80:51:F1:C5:C6:9C:6D:B4:49:0D:77...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9fee5b603fb2dc56-FRA

content-encoding

⚡ Brotli(br)

content-language

en-DE

content-length

98716

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mailserver.livemail.co.uk

Domain Information

rugbystuff.com

Domain Age

24y 7m

Created

09.10.2001

Expires

09.10.2026

Last Updated

09.10.2025

Registrar

IONOS SE

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly34 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Roboto Condensed + Roboto

WCAG Partial

72/100

Readability

/30

22/30

17px · LH 1.30

Hierarchy

/20

16/20

1.76x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 5 req

Heading Font

Roboto Condensed

Sans30px

Body Font

Roboto

Sans17px

Contrast Ratio

1:1

26 issues

Reading Comfort

~41 CPL

Narrow lines

30px

62px

17px

Octave

Scale

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 45/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 45

Color Palette

9 unique colors

13.29:1 AAA Dark

#312f30

Text· 29.8%

#ffffff

Text· 14.5%

#3b96b0

Primary· 0%

#000616

Primary· 27.400000000000002%

#abb19d

Secondary· 11.9%

#529ba5

Secondary· 7%

#39504f

Secondary· 3.3%

#ecede6

Secondary· 1.8%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Microsoft ClarityFree

Google AnalyticsFree

User behavior and product analytics

Advertising

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

rugbystuff.com(5)static-tracking.klaviyo.com(3)ecommplugins-scripts.trustpilot.com(2)analytics.tiktok.com(2)static.klaviyo.com(2)

Website Identity

Rugbystuff.com

Organization

Get high-quality rugby gear for all positions, from beginners to pros, at rugbystuff.com. Shop boots, balls, apparel, and more to be ready for every match!

info@rugbystuff.com

01316093215

www.rugbystuff.com

24 years old

Location detected: 🇨🇦 Canadavia ip

IONOS SEen

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok

Sponsored

Last analyzed: 20 May 2026 at 21:16

Historical Analysis & Change Tracking