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rtbhouse.com

https://rtbhouse.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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rtbhouse.com
Desktop screenshot of rtbhouse.com
Mobile screenshot of rtbhouse.com
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

34.117.237.115

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Kansas City, United States

ASN

AS396982

Organization

Google Cloud

Server

Google Frontend

Nameservers

ns1.adpilot-rtb.net.ans102.rtbhouse.net.ans101.rtbhouse.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
664 ms10%
Speed Index
863 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
68 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
DatoCMS
Infrastructure
Hosting
Google Cloud Platform
CDN
Vercel Image

Progressive Web App

Web ManifestTheme Color

Detected API Sources

https://www.datocms-assets.com...https://www.datocms-assets.com...

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Fathom Analytics

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Languages

1
Go

SEO Analysis

B79/100
23
6
0
Meta Tags15/15
Content8/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
R
rtbhouse.comrtbhouse.com

RTB House. The Next-generation Performance DSP | RTB House

Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.

Title Length58 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    1 URLs

    1 sub-sitemaps

    robots.txt

    97 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D56/100
    Bot Access
    20/25
    Machine Read.
    16/25
    Schema Data
    3/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:4%
    Words:925
    Token eff.:Optimal
    Sections/1K:24.9
    Depth:2/5

    Structured Data

    3 JSON-LD
    WebSiteSearchAction

    Citation Readiness

    Opening Summary59w
    Descriptive Headingsavg 3.4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    14
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    68/100
    B
    114 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    130 mg
    vs
    Returning (cached)
    65 mg
    Annual (10K/mo)
    13.7 kg
    Emission Segments
    Data Center
    6 mg
    Network
    33 mg
    Device
    75 mg
    Resource Breakdown
    JavaScript
    365.8 KB
    Images
    95.4 KB
    CSS
    43.4 KB
    Fonts
    588.5 KB
    HTML
    33.3 KB
    Other
    300 B
    Green Hosting Verified
    Google Cloud
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Static / Informational

    HTTPS

    No WAF

    42d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    12.03.2026

    Valid Until

    10.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.rtbhouse.com

    SHA-256 Fingerprint

    86:AF:48:99:13:09:7C:2E:B1:C1:85:A1:FA:2B:3C:F9:E9:D0:8D:6D...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
    cache-control
    ⚪ Custom(s-maxage=31536000)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Tue, 28 Apr 2026 17:35:02 GMT
    etag
    "go4q8fl47s3o6b"
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt4.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    rtbhouse.com

    Domain Age
    12y 9m

    Created

    16.07.2013

    Expires

    16.07.2035

    Last Updated

    18.07.2025

    Registrar

    OVH sas

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    proximaNova

    WCAG Partial
    72/100
    Readability
    /30
    21/30

    24px · LH 1.33

    Hierarchy
    /20
    16/20

    2.67x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 6 req

    Heading Font

    proximaNova

    Sans64px

    Body Font

    proximaNova

    Sans24px

    Contrast Ratio

    1:1

    18 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    64px
    h1
    48px
    h2
    48px
    h3
    16px
    h4
    24px
    p

    ✅ Excellent readability: 24px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 36

    Color Palette

    6 unique colors
    21:1 AAA Dark
    #000000
    Background· 65%
    #ffffff
    Primary· 19.2%
    #9b7a7c
    Secondary· 4.6%
    #190d18
    Secondary· 4.5%
    #661a3e
    Accent· 3.5%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    FathomSMB

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    3
    Async
    13
    Defer

    Top Script Sources

    local(13)googletagmanager.com(2)js-eu1.hs-banner.com(1)js-eu1.hsadspixel.net(1)js-eu1.hs-analytics.net(1)

    Website Identity

    RTB House

    RTB House

    Corporation

    Create truly personalized marketing campaigns powered by Deep Learning technology that cut through the online noise. 100% ready for the cookieless world.

    www.rtbhouse.com
    12 years old
    Location detected: 🇺🇸 United Statesvia ip
    OVH sas📧 Google Workspaceen

    Sponsored

    Last analyzed: 28 Apr 2026 at 17:35

    Historical Analysis & Change Tracking

    rtbhouse.com Technology Stack - Built With Next.js, Tailwind CSS, Google Fonts, Google Analytics, Google Analytics 4 | StackOptic | StackOptic