roymorgan.com

https://roymorgan.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026

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roymorgan.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

13.33.235.88

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

CloudFront

Nameservers

ns-1890.awsdns-44.co.uk.ns-662.awsdns-18.net.ns-91.awsdns-11.com.ns-1512.awsdns-61.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

598 ms10%

Speed Index

777 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

649 KB

100 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization

0–49

50–89

90–100

Architecture Stack

Hybrid

⚡ SSG

Frontend

Framework

Next.js

CMS

WordPress

Infrastructure

Platform

AWS CloudFront

CDN

CloudFront

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Analytics

Meta Frameworks

UI Components

CSS Frameworks

Tag Managers

Customer Support

Advertising

Microsoft Advertising

SEO Analysis

D49/100

Meta Tags4/15

Content8/12

Headings6/8

Technical9/21

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile4/4

Indexability3/3

roymorgan.comroymorgan.com

Home - Roy Morgan Research

No description available for this page.

Title Length26 chars

Recommended: 50-60 chars (~166px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

• Missing meta description — important for click-through rates in SERPs

13 issues found

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Local SEO

Local Search Readiness

3/100

Poor

1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

0/25

Citation

6/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

header/footer

Text ratio:6%

Words:999

Token eff.:Optimal

Sections/1K:26

Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headingsavg 6.7w

Canonical URL

Open Graph1/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

51/100

Passed

Critical

Warnings

Images & Alt Text

8/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

12/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

72/100

66 mg

CO₂e / view

648.6 KB

Page Weight

80%

Cleaner Than

New Visitor

75 mg

Returning (cached)

37 mg

Annual (10K/mo)

7.9 kg

Emission Segments

Data Center

3 mg

Network

19 mg

Device

43 mg

Resource Breakdown

JavaScript

432.7 KB

Images

17.2 KB

CSS

174.8 KB

HTML

14.7 KB

Other

9.3 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

160d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.09.2025

Valid Until

05.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.roymorgan.comroymorgan.com

SHA-256 Fingerprint

5C:3F:F8:0E:CE:BF:BF:96:EE:5D:2C:77:B2:2A:7F:8D:51:F0:BC:34...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

1231

alt-svc

h3=":443"; ma=86400

cache-control

⚪ Custom(s-maxage=30, stale-while-revalidate=31535970)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Tue, 28 Apr 2026 22:12:00 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

roymorgan-com.mail.protection.outlook.com

Domain Information

roymorgan.com

Domain Age

28y 8m

Created

20.08.1997

Expires

19.08.2026

Last Updated

07.08.2024

Registrar

Netregistry Wholesale Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

67/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Proxima Nova

WCAG Partial

77/100

Readability

/30

26/30

16px · LH 1.50

Hierarchy

/20

17/20

3x ratio

WCAG

/25

14/25

1:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

Proxima Nova

Sans48px

Body Font

Proxima Nova

Sans16px

Contrast Ratio

1:1

26 issues

Reading Comfort

Single Font Family

left aligned

48px

24px

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

Buy on MyFontsFlesch 35

Color Palette

10 unique colors

18.63:1 AAA Light

#ffffff

Background· 40.2%

#121311

Background· 22.4%

#4b3b31

Secondary· 10.399999999999999%

#050403

Primary· 5.8%

#141e26

Secondary· 4.2%

#ad473d

Secondary· 3%

#bb7c73

Secondary· 1.9%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HotjarMid-Market

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(9)googletagmanager.com(3)connect.facebook.net(2)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

roymorgan.com

28 years old

Location detected: 🇺🇸 United Statesvia ip

Netregistry Wholesale Pty Ltd📧 Microsoft 365

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 28 Apr 2026 at 22:33

Historical Analysis & Change Tracking