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royalrobbins.com

https://royalrobbins.com· First analyzed 24 May 2026· Updated 24 May 2026
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royalrobbins.com
Desktop screenshot of royalrobbins.com
Mobile screenshot of royalrobbins.com
Mobile

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Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇸🇪 Swedenvia ip

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

yadiel.ns.cloudflare.com.katja.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
576 ms10%
Speed Index
749 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.1 MB
143 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Optimizely CMS (Episerver)

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B72/100
22
4
1
Meta Tags15/15
Content3/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
R
royalrobbins.comroyalrobbins.com

Royal Robbins | Outdoor Lifestyle Clothing for Men and Women

Royal Robbins provides high quality and comfortable Outdoor Lifestyle Clothing for Men and Women with active lifestyles since 1968. Shop Now!

Title Length60 chars

Recommended: 50-60 chars (~367px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (10 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

34 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100
Needs Work
6 12

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
6/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:712
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
67/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
25/100
F
1.15 g
CO₂e / view
9.1 MB
Page Weight
5%
Cleaner Than
New Visitor
1.32 g
vs
Returning (cached)
659 mg
Annual (10K/mo)
138.3 kg
Emission Segments
Data Center
257 mg
Network
277 mg
Device
619 mg
Resource Breakdown
JavaScript
451.8 KB
Images
8.4 MB
CSS
22.9 KB
Fonts
48.3 KB
HTML
145.0 KB
Green Hosting Not Verified
Episerver AB
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.05.2026

Valid Until

06.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.royalrobbins.com

SHA-256 Fingerprint

2C:30:B2:4B:DA:3D:42:1D:6D:73:94:05:0B:6D:1B:B7:F7:6A:1D:85...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-cache, no-store)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
a00abcafb8429f04-CDG
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

fenixoutdoor-com.mail.protection.outlook.com

Domain Information

royalrobbins.com

Domain Age
30y 8m

Created

09.09.1995

Expires

08.09.2026

Last Updated

01.09.2025

Registrar

Abion AB

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly155 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Trade Gothic LT

WCAG AAA
82/100
Readability
/30
21/30

16px · LH 1.50

Hierarchy
/20
18/20

3.62x ratio · ✓ H1→H6

WCAG
/25
23/25

10.69:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

Trade Gothic LT

Sans58px

Body Font

Trade Gothic LT

Sans16px

Contrast Ratio

10.69:1

WCAG AAA (≥7:1)

Reading Comfort

~40 CPL

Narrow lines
58px
h1
58px
h2
16px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.7:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

Buy on MyFontsFluid TypeFlesch 39

Color Palette

10 unique colors
Light
#ffffff
Background· 42.2%
#eeecea
Primary· 8.7%
#b58663
Secondary· 7.8%
#5e3d24
Secondary· 7.1%
#906547
Secondary· 6.6%
#73533a
Secondary· 6.1%
#d9ccbe
Secondary· 5.8%
#c5a589
Secondary· 5.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
7
Async
3
Defer

Top Script Sources

local(10)googletagmanager.com(3)apps.bazaarvoice.com(2)cdn.userway.org(1)c.delivery.consentmanager.net(1)

Website Identity

RoyalRobbins

Organization
www.royalrobbins.com/eu/en-gb/
30 years old
Location detected: 🇸🇪 Swedenvia ip
Abion AB📧 Microsoft 365en-GB

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Last analyzed: 24 May 2026 at 07:55

Historical Analysis & Change Tracking