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royaldoulton.com

https://royaldoulton.com· First analyzed 24 May 2026· Updated 24 May 2026
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royaldoulton.com
Desktop screenshot of royaldoulton.com
Mobile screenshot of royaldoulton.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.25.242.46

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

alla.ns.cloudflare.com.lou.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
198 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
FullStory

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B71/100
25
5
0
Meta Tags5/15
Content8/12
Headings8/8
Technical21/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
R
royaldoulton.comroyaldoulton.com

Royal Doulton Webstore

Royal Doulton Webstore

Title Length22 chars

Recommended: 50-60 chars (~134px / 580px)

Description Length22 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    16 URLs

    16 sub-sitemaps

    robots.txt

    156 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    6/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:2,467
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD
    Organization×1.1WebSiteSearchAction

    Citation Readiness

    Opening Summary160w
    Descriptive Headingsavg 3.7w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    13
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    55/100
    D
    246 mg
    CO₂e / view
    2.4 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    282 mg
    vs
    Returning (cached)
    141 mg
    Annual (10K/mo)
    29.6 kg
    Emission Segments
    Data Center
    12 mg
    Network
    72 mg
    Device
    162 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    892.7 KB
    CSS
    233.4 KB
    Fonts
    95.1 KB
    HTML
    62.8 KB
    Other
    10.5 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    65%Fair
    Critical / Transactional

    HTTPS

    WAF

    56d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    21.04.2026

    Valid Until

    20.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.royaldoulton.com

    SHA-256 Fingerprint

    B4:7D:34:5B:3A:8B:65:16:43:CF:A5:9F:97:A8:A2:72:3B:B6:6B:B0...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    a00d571be99065d4-FRA
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-IE
    content-length
    64023
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    aspmx.l.google.com
    aspmx3.googlemail.com
    alt1.aspmx.l.google.com
    aspmx2.googlemail.com

    +1 more

    Domain Information

    royaldoulton.com

    Domain Age
    29y 3m

    Created

    27.02.1997

    Expires

    28.02.2027

    Last Updated

    24.02.2026

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    mallory_light + mallory_book

    WCAG Partial
    75/100
    Readability
    /30
    22/30

    16px · LH 1.40

    Hierarchy
    /20
    17/20

    2.5x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 5 req

    Heading Font

    mallory_light

    Sans40px

    Body Font

    mallory_book

    Sans16px

    Contrast Ratio

    1:1

    2 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    40px
    h1
    32px
    h2
    24px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    Buy on MyFontsFluid TypeFlesch 0

    Color Palette

    9 unique colors
    5.1:1 AA Dark
    #6e6e6d
    Other· 19.299999999999997%
    #ffffff
    Text· 14.4%
    #342b21
    Secondary· 6%
    #120703
    Primary· 5.6%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    19 Resources

    16
    Scripts
    3
    Styles
    8
    Async
    6
    Defer

    Top Script Sources

    royaldoulton.com(8)cdn.shopify.com(4)unpkg.com(1)googletagmanager.com(1)local(1)

    Website Identity

    Royal Doulton Webstore

    www.royaldoulton.com
    29 years old
    Location detected: 🇨🇦 Canadavia ip
    CSC Corporate Domains, Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 24 May 2026 at 15:30

    Historical Analysis & Change Tracking