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route.com

https://route.com· First analyzed 14 May 2026· Updated 14 May 2026
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route.com
Desktop screenshot of route.com
Mobile screenshot of route.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

216.150.1.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-1175.awsdns-18.org.ns-1846.awsdns-38.co.uk.ns-622.awsdns-13.net.ns-94.awsdns-11.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
874 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
74 requests

Image Optimization

Lazy LoadWebPResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Styling
Tailwind CSS
CMS
WooCommerce
Infrastructure
Platform
Vercel
CDN
Vercel Image

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

B76/100
24
2
1
Meta Tags15/15
Content2/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
R
route.comroute.com

Route: Post-Purchase Platform. Protection, Tracking, Returns

Own the post-purchase experience with Route. Scale your brand using the #1 platform for package protection, AI-driven returns, and real-time tracking.

Title Length60 chars

Recommended: 50-60 chars (~359px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (0 words). Search engines need substantial content for ranking.

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

252 URLs

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

12/100
Poor
3 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
6/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:532
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSite
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
16
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
74/100
B
116 mg
CO₂e / view
1.1 MB
Page Weight
70%
Cleaner Than
New Visitor
132 mg
vs
Returning (cached)
66 mg
Annual (10K/mo)
13.9 kg
Emission Segments
Data Center
6 mg
Network
34 mg
Device
76 mg
Resource Breakdown
JavaScript
436.9 KB
Images
160.6 KB
Fonts
216.6 KB
HTML
62.8 KB
Other
266.9 KB
Green Hosting Verified
Vercel
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

76%Good
Static / Informational

HTTPS

No WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

11.05.2026

Valid Until

09.08.2026

Subject Alternative Names (1)

www.route.com

SHA-256 Fingerprint

F1:50:AD:AB:49:B1:55:98:68:2E:B5:82:00:4A:28:5D:93:51:47:61...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ch
Sec-CH-Prefers-Color-Scheme
age
117
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
critical-ch
Sec-CH-Prefers-Color-Scheme
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com
alt4.aspmx.l.google.com
alt3.aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

route.com

Domain Age
28y 11m

Created

21.06.1997

Expires

20.06.2031

Last Updated

05.02.2024

Registrar

Amazon Registrar, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly60 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

ppNeueMontreal

WCAG Partial
72/100
Readability
/30
20/30

20px · LH 1.30

Hierarchy
/20
18/20

3.2x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

ppNeueMontreal

Sans64px

Body Font

ppNeueMontreal

Sans20px

Contrast Ratio

1:1

24 issues

Reading Comfort

~34 CPL

Narrow lines
64px
h1
128px
h2
48px
h3
20px
p
Minor Third
Scale

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.2x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 54

Color Palette

11 unique colors
10.77:1 AAA Light
#ffffff
Text· 20.5%
#413d38
Other· 5%
#3a271c
Primary· 23.1%
#355e90
Secondary· 13.9%
#1b1413
Secondary· 10.3%
#684633
Secondary· 7.1%
#a7f3f3
Primary· 5.4%
#294970
Secondary· 4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

20 Resources

20
Scripts
0
Styles
20
Async
0
Defer

Top Script Sources

local(17)googletagmanager.com(2)api.consentjs.datagrail.io(1)

Website Identity

Route

Route

Organization

Route provides package tracking, shipping protection, and returns & exchanges solutions for e-commerce brands.

www.route.com
28 years old
Location detected: 🇺🇸 United Statesvia ip
Amazon Registrar, Inc.📧 Google WorkspaceenEst. 2019

Sponsored

Last analyzed: 14 May 2026 at 16:04

Historical Analysis & Change Tracking