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roughtrade.com

https://roughtrade.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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roughtrade.com
Desktop screenshot of roughtrade.com
Mobile screenshot of roughtrade.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.174.18

Site Location

🇬🇧 Bristol, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

heather.ns.cloudflare.com.dion.ns.cloudflare.com.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.5 MB
220 requests

Image Optimization

Lazy LoadWebPAVIFResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Prismic
Infrastructure
Platform
Vercel
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch Icon

Detected API Sources

/_next/image?url=https%3A%2F%2.../_next/image?url=https%3A%2F%2...

Technology Stack

15 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft ClarityFullStory

Advertising

3
Google AdsTikTok PixelMicrosoft Advertising

Meta Frameworks

1
Next.js

Other

1
D3.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Customer Support

1
Intercom

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

SEO Analysis

D59/100
19
7
1
Meta Tags15/15
Content2/12
Headings6/8
Technical15/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
R
roughtrade.comroughtrade.com

Rough Trade | Independent Record Store | Vinyl, CDs, Books +

Buy and pre-order vinyl records, books + merchandise online from Rough Trade, independent purveyors of great music, since 1976.

Title Length60 chars

Recommended: 50-60 chars (~356px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

8 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

19 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100
Poor
5 15 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F29/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,476
Token eff.:Optimal

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
35/100
F
875 mg
CO₂e / view
8.5 MB
Page Weight
5%
Cleaner Than
New Visitor
999 mg
vs
Returning (cached)
500 mg
Annual (10K/mo)
104.9 kg
Emission Segments
Data Center
43 mg
Network
257 mg
Device
575 mg
Resource Breakdown
JavaScript
669.7 KB
Images
1.5 MB
CSS
46.5 KB
Fonts
101.8 KB
HTML
177.2 KB
Other
6.0 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

61%Fair
Interactive

HTTPS

WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.03.2026

Valid Until

07.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

roughtrade.com*.roughtrade.com

SHA-256 Fingerprint

53:09:7C:4B:F9:3E:FC:4A:C2:96:A2:99:A4:E4:26:14:3C:A7:B5:05...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
0
alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9f2654d249fe8c1b-EWR
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx2.googlemail.com
alt2.aspmx.l.google.com

+1 more

Domain Information

roughtrade.com

Domain Age
30y 10m

Created

13.06.1995

Expires

12.06.2027

Last Updated

07.06.2022

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica Neue

WCAG Partial
66/100
Readability
/30
17/30

20px · LH 1.20

Hierarchy
/20
15/20

1.7x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

Helvetica Neue

Sans34px

Body Font

Helvetica Neue

Sans20px

Contrast Ratio

1:1

21 issues

Reading Comfort

~36 CPL

Narrow lines
34px
h1
40px
h2
25px
h3
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

8 unique colors
21:1 AAA Light
#ffffff
Background· 69.80000000000001%
#000000
Text· 6.699999999999999%
#8c4736
Primary· 4.2%
#9d8f80
Secondary· 4.2%
#7f2a23
Accent· 2.8%
#d5d5b0
Secondary· 2.2%
#f7f69e
Accent· 1.1%

Business & Marketing Stack

9 Tools Detected

Enterprise

Customer Support

1
IntercomMid-Market

Live chat and helpdesk tools

Behavior Analytics

3
Google AnalyticsFree
Microsoft ClarityFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
TikTok PixelMid-Market
Microsoft AdsEnterprise
Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

4

Categories

9

Total Tools

1

Enterprise

5

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

local(6)analytics.tiktok.com(3)connect.facebook.net(2)consent.cookiebot.com(2)googletagmanager.com(2)

Website Identity

Rough Trade

Rough Trade

OnlineStore
30 years old

Rough Trade, Unit 3 Carrick Business Centre, Bonville Road, Bristol

BS4 5NZ, Bristol, Brislington

GB

Location detected: 🇬🇧 United Kingdom, Bristolvia schema_nap
Network Solutions, LLC📧 Google Workspaceen

Sponsored

Last analyzed: 26 Apr 2026 at 14:39

Historical Analysis & Change Tracking