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roi-nj.com

https://roi-nj.com· First analyzed 01 May 2026· Updated 01 May 2026
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roi-nj.com
Desktop screenshot of roi-nj.com
Mobile screenshot of roi-nj.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

188.114.96.3

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

CloudFlare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

shubhi.ns.cloudflare.com.lloyd.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
741 ms10%
Speed Index
963 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
307 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Newspaper Child Themev1.0.0Custom

SEO Analysis

B75/100
22
6
1
Meta Tags9/15
Content8/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
R
roi-nj.comroi-nj.com

Home | ROI-NJ

ROI-NJ is a business media company and the authoritative source for news and connections impacting New Jersey’s economic movers and shakers.

Title Length13 chars

Recommended: 50-60 chars (~81px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (39/55) — critical for accessibility and SEO

Crawlability

Sitemap
robots.txt

21 rules

Local SEO

Local Search Readiness

24/100
Needs Work
8 11

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AI & LLM Readiness

D45/100
Bot Access
15/25
Machine Read.
7/25
Schema Data
8/25
Citation
15/25

AI Bot Access

6/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,717
Token eff.:Optimal

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headingsavg 12w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
72/100
11
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
34/100
D
225 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
257 mg
vs
Returning (cached)
129 mg
Annual (10K/mo)
27.0 kg
Emission Segments
Data Center
11 mg
Network
66 mg
Device
148 mg
Resource Breakdown
JavaScript
1.7 MB
Images
3.9 KB
CSS
331.8 KB
Fonts
3.4 KB
HTML
107.4 KB
Other
51.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

40d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.03.2026

Valid Until

11.06.2026

Subject Alternative Names (2)

*.roi-nj.comroi-nj.com

SHA-256 Fingerprint

6C:11:A4:CD:67:A9:3C:F2:D4:58:A5:EC:DF:BF:CE:9A:34:40:A0:BB...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🟡 0s(public, max-age=0, s-maxage=86400)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f4b6d4f0e0fedda-MXP
content-encoding
zstd
content-type
text/html; charset=UTF-8
date
Fri, 01 May 2026 02:41:24 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

roinj-com0i.mail.protection.outlook.com

Domain Information

roi-nj.com

Domain Age
8y 9m

Created

26.07.2017

Expires

26.07.2026

Last Updated

04.03.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Complianz

Cookie Consent Banner
Complianz
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Complianz
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly112 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Roboto + Open Sans Regular

WCAG Partial
44/100
Readability
/30
10/30

12px · LH 1.75

Hierarchy
/20
7/20

1.17x ratio

WCAG
/25
13/25

1:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

Roboto

Sans14px

Body Font

Open Sans Regular

Sans12px

Contrast Ratio

1:1

25 issues

Reading Comfort

Dual Sans-Serif

left aligned
14px
h1
16px
h2
28px
h3
18px
h4
12px
p
Minor Third
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

❌ Very complex text: Flesch score 10/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 25 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 10

Color Palette

12 unique colors
12.83:1 AAA Light
#ffffff
Background· 37.5%
#313234
Text· 9.4%
#b39285
Primary· 6.4%
#14171b
Secondary· 5.1%
#553c38
Secondary· 4.7%
#618774
Secondary· 3.8%
#1c252f
Secondary· 3.6%
#2a364c
Secondary· 3%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

3

Categories

7

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google Ad ManagerMedia.net

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
0
Defer

Top Script Sources

connect.facebook.net(4)googletagmanager.com(3)youtube.com(2)google-analytics.com(2)chimpstatic.com(2)

Website Identity

ROI-NJ

ROI-NJ

Organization

ROI-NJ is a business media company and the authoritative source for news and connections impacting New Jersey’s economic movers and shakers.

Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en-US

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Last analyzed: 01 May 2026 at 02:41

Historical Analysis & Change Tracking