roadid.com

https://roadid.com· First analyzed 06 May 2026· Updated 06 May 2026

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roadid.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.dnsmadeeasy.com.ns2.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns4.dnsmadeeasy.com.+1 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint

458 ms10%

Speed Index

595 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.4 MB

317 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

[ab] Risk Free Checkout v2 - Make Changes HereCustom

Shopify Theme

Detected Apps

KlaviyoGorgiasFacebook ChannelInstagram Shopping

Technology Stack

15 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Fonts

Google Fonts Adobe Fonts (Typekit)

Customer Support

Gorgias Zendesk

Advertising

Google Ads Microsoft Advertising

CSS Frameworks

Tag Managers

Email Marketing

CDN

Security

SEO Analysis

B78/100

Meta Tags14/15

Content8/12

Headings8/8

Technical23/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

roadid.comroadid.com

ROAD iD - World Leaders in Runner ID, Cycling ID & Medical ID

ROAD iD is the premier line of ID tags and bracelets for hikers, runners, cyclists, and medical id. 4 ways to wear - wrist, wearable tech, neck, or shoe.

Title Length61 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (120/154) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100

Needs Work

8 10

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

2/25

Schema Data

7/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:5%

Words:3,896

Token eff.:Poor Structure

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary69w

Descriptive Headingsavg 8.4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

87/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

70/100

143 mg

CO₂e / view

1.4 MB

Page Weight

60%

Cleaner Than

New Visitor

164 mg

Returning (cached)

82 mg

Annual (10K/mo)

17.2 kg

Emission Segments

Data Center

7 mg

Network

42 mg

Device

94 mg

Resource Breakdown

JavaScript

1.1 MB

Images

146.2 KB

CSS

81.6 KB

Fonts

40.2 KB

HTML

63.2 KB

Other

4.2 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.04.2026

Valid Until

01.07.2026

Subject Alternative Names (1)

www.roadid.com

SHA-256 Fingerprint

D3:BC:38:F5:63:86:2B:F4:EE:46:0F:17:ED:71:1E:99:D3:12:44:C5...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9f7aec310dbeee86-MXP

content-encoding

⚡ Brotli(br)

content-language

en-IT

content-length

64390

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

aspmx.l.google.com

alt1.aspmx.l.google.com

aspmx4.googlemail.com

alt4.aspmx.l.google.com

+3 more

Domain Information

roadid.com

Domain Age

25y 4m

Created

06.01.2001

Expires

06.01.2027

Last Updated

17.12.2025

Registrar

Domain.com - Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly18 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Open Sans

WCAG Partial

70/100

Readability

/30

20/30

17px · LH 1.73

Hierarchy

/20

18/20

2x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 7 req

Heading Font

Open Sans

Sans34px

Body Font

Open Sans

Sans17px

Contrast Ratio

1:1

24 issues

Reading Comfort

~37 CPL

Narrow lines

34px

14px

72px

34px

17px

Octave

Scale

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 64

Color Palette

9 unique colors

17.89:1 AAA Light

#ffffff

Primary· 28.1%

#151816

Text· 13.899999999999999%

#3b372d

Secondary· 6.3%

#615b4a

Secondary· 5.5%

#020303

Secondary· 4.6%

Business & Marketing Stack

6 Tools Detected

Enterprise

Customer Support

GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Affiliate & Partnerships

RefersionMid-Market

Affiliate networks and partner tracking

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

roadid.com(6)googletagmanager.com(3)connect.facebook.net(2)bat.bing.com(1)media.9gtb.com(1)

Website Identity

ROAD iD

Organization

help@roadid.com

www.roadid.com

25 years old

Location detected: 🇨🇦 Canadavia ip

Domain.com - Network Solutions, LLC📧 Google Workspaceen

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 06 May 2026 at 21:02

Historical Analysis & Change Tracking