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rimmellondon.com

https://rimmellondon.com· First analyzed 04 May 2026· Updated 04 May 2026
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rimmellondon.com
Desktop screenshot of rimmellondon.com
Mobile screenshot of rimmellondon.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.248.160.137

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

CDN

CloudFront

Nameservers

dns1.cscdns.net.dns2.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
484 ms10%
Speed Index
629 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
752 KB
105 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

6 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

SEO Analysis

C63/100
18
9
1
Meta Tags7/15
Content8/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
R
rimmellondon.comrimmellondon.com

Rimmel London Italia | Rimmel London

No description available for this page.

Title Length36 chars

Recommended: 50-60 chars (~216px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

170 URLs

robots.txt

14 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100
Poor
3 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D43/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
2/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:2%
Words:272
Token eff.:Too Short
Sections/1K:73.5
Depth:2/5

Structured Data

2 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary24w
Descriptive Headingsavg 4.4w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
94/100
16
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
73/100
A
76 mg
CO₂e / view
752.4 KB
Page Weight
80%
Cleaner Than
New Visitor
87 mg
vs
Returning (cached)
43 mg
Annual (10K/mo)
9.1 kg
Emission Segments
Data Center
4 mg
Network
22 mg
Device
50 mg
Resource Breakdown
JavaScript
230.6 KB
Images
29.3 KB
CSS
476.9 KB
HTML
15.2 KB
Other
300 B
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

56%Poor
Interactive

HTTPS

No WAF

150d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.09.2025

Valid Until

01.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.rimmellondon.comrimmellondon.com

SHA-256 Fingerprint

3A:BA:BD:36:CD:34:27:17:24:4C:DE:26:FA:03:FF:6B:75:81:62:B6...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
17987
cache-control
🟡 500s(public; max-age=500; s-maxage=500)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Mon, 04 May 2026 14:03:56 GMT
etag
W/"13c6f-P240ounAn4hXc82UbV5LNtB4IJE"
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

50

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

Domain Information

rimmellondon.com

Domain Age
26y 3m

Created

10.02.2000

Expires

10.02.2027

Last Updated

06.02.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Trade Gothic LT W05 Bd Cn No-2 + ITC Franklin Gothic LT W05 Boo

WCAG Partial
67/100
Readability
/30
24/30

20px · LH 1.60

Hierarchy
/20
18/20

3.2x ratio · ✓ H1→H6

WCAG
/25
9/25

1:1 min contrast

Performance
/25
16/25

3 fonts · 3 req

Heading Font

Trade Gothic LT W05 Bd Cn No-2

Sans64px

Body Font

ITC Franklin Gothic LT W05 Boo

Sans20px

Contrast Ratio

1:1

19 issues

Reading Comfort

Dual Sans-Serif

left aligned
64px
h1
50px
h2
40px
h3
16px
h4
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.2x larger than body text.

Buy on MyFontsFlesch 21

Color Palette

9 unique colors
3.26:1 AA Large Light
#e2e3e5
Other· 46.300000000000004%
#7f7b7b
Other· 5.8%
#ac222a
Primary· 6.8%
#31201d
Secondary· 6.1%
#b48a87
Secondary· 5.1%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
19
Async
1
Defer

Top Script Sources

static.klaviyo.com(8)googletagmanager.com(5)static-tracking.klaviyo.com(4)wtb-tag.mikmak.ai(1)cdn.cookielaw.org(1)

Website Identity

Rimmel London

Rimmel London

Organization
www.rimmellondon.com/it-it
26 years old
Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.it

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Last analyzed: 04 May 2026 at 19:03

Historical Analysis & Change Tracking