rexona.com

https://rexona.com· First analyzed 21 May 2026· Updated 21 May 2026

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rexona.com

Mobile

Sponsored

Hosting Provider

Microsoft Azure

azure.microsoft.com

IP Address

20.238.208.21

Site Location

🇳🇱 Netherlandsvia ip

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS8075

Organization

Microsoft Azure Cloud (westeurope)

CDN

Fastly

Nameservers

ns2-44.azure-dns.net.ns3-44.azure-dns.org.ns4-44.azure-dns.info.ns1-44.azure-dns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

565 ms10%

Speed Index

734 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

389 KB

45 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Adobe Experience Manager

Technology Stack

4 Technologies Detected

Other

CSS Frameworks

Fonts

Icon Libraries

SEO Analysis

B71/100

Meta Tags14/15

Content3/12

Headings8/8

Technical19/21

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

rexona.comrexona.com

Rexona Deodorant DE | Bewusst bewegen | Rexona DACH

Entdecken Sie die komplette Produktlinie von Rexona Deodorants. Hier finden Sie spannende Fakten und Tipps, wie Sie Schweiß vorbeugen und damit umgehen könne...

Description truncated.

Title Length52 chars

Recommended: 50-60 chars (~323px / 580px)

Description Length178 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (9 words). Search engines need substantial content for ranking.

3 issues found

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Local SEO

Local Search Readiness

16/100

Poor

4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:638

Token eff.:Optimal

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

77/100

A+

39 mg

CO₂e / view

388.7 KB

Page Weight

90%

Cleaner Than

New Visitor

45 mg

Returning (cached)

22 mg

Annual (10K/mo)

4.7 kg

Emission Segments

Data Center

2 mg

Network

12 mg

Device

26 mg

Resource Breakdown

JavaScript

151.2 KB

CSS

156.7 KB

Fonts

638 B

HTML

80.3 KB

Green Hosting Verified

Microsoft Azure

Provider Match

2 recommendations

•Carbon footprint recommendation preview...

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Security Score

76%Good

Interactive

HTTPS

No WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

19.05.2026

Valid Until

17.08.2026

Subject Alternative Names (20)

ara-fast-internalapi.unilever.comara-fast-ruleengine.unilever.comara-fast.unilever.comaws.unilever.comccs-q.unilever.comccs.unilever.comciinbrief.unilever.comdesignapp-q.unilever.com+12 more

SHA-256 Fingerprint

A5:BD:E2:4E:F3:48:DE:D0:03:C1:CA:35:49:41:E2:79:9F:FA:35:BC...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

access-control-allow-credentials

true

access-control-allow-headers

X-Accept-Charset,X-Accept,Content-Type

access-control-allow-methods

POST, GET, PUT, OPTIONS, PATCH, DELETE

alt-svc

h3=":443"; ma=93600

cache-control

🟡 900s(max-age=900)

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mail.dms.unileverservices.com

Domain Information

rexona.com

Domain Age

23y 7m

Created

21.10.2002

Expires

21.10.2026

Last Updated

17.10.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

67/100

Mobile Friendly613 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Gilroy-ExtraBold + Gilroy-Regular

WCAG Partial

70/100

Readability

/30

20/30

18px · LH 1.33

Hierarchy

/20

17/20

5.56x ratio · ✓ H1→H6

WCAG

/25

17/25

1:1 min contrast

Performance

/25

16/25

3 fonts · 3 req

Heading Font

Gilroy-ExtraBold

Sans100px

Body Font

Gilroy-Regular

Sans18px

Contrast Ratio

1:1

2 issues

Reading Comfort

~34 CPL

Narrow lines

100px

80px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.6x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 41

Color Palette

9 unique colors

Light

#ffffff

Background· 58.900000000000006%

#015f67

Primary· 11.2%

#004951

Accent· 9.6%

#01908e

Accent· 8.7%

#7397ba

Secondary· 4.4%

#e4e4ed

Secondary· 3.9%

#0b2d53

Accent· 2.7%

#58c0c5

Secondary· 0.1%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

rexona.com(5)local(3)aemcs.unileversolutions.com(3)cdn.cookielaw.org(1)cdn.jsdelivr.net(1)

Website Identity

Rexona DACH

Organization

www.rexona.com/dach/home.html

23 years old

Location detected: 🇳🇱 Netherlandsvia ip

CSC Corporate Domains, Inc.de

Social Profiles

Facebook Instagram YouTube

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Last analyzed: 21 May 2026 at 18:37

Historical Analysis & Change Tracking