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rexlondon.com

https://rexlondon.com· First analyzed 13 May 2026· Updated 13 May 2026
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rexlondon.com
Desktop screenshot of rexlondon.com
Mobile screenshot of rexlondon.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.20.41.153

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns2.registrar-servers.com.dns1.registrar-servers.com.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.3 MB
109 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Drupalv9
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

CSS Frameworks

2
Bootstrap
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Advertising

1
Twitter Ads

Reviews

1
Trustpilot

CDN

1
Cloudflare

SEO Analysis

B79/100
23
5
0
Meta Tags15/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
R
rexlondon.comrexlondon.com

Rex London - Gift Shop Online - Gifts Store Since 1981

Visit Rex London, the online gift shop. Find perfect presents to bring joy to you and your loved ones, whatever the occasion. Free UK delivery available.

Title Length54 chars

Recommended: 50-60 chars (~327px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    2 URLs

    2 sub-sitemaps

    robots.txt

    77 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F35/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    8/25
    Citation
    6/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:3,330
    Token eff.:Poor Structure

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary158w
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    12
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    752 mg
    CO₂e / view
    7.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    860 mg
    vs
    Returning (cached)
    430 mg
    Annual (10K/mo)
    90.3 kg
    Emission Segments
    Data Center
    37 mg
    Network
    221 mg
    Device
    494 mg
    Resource Breakdown
    JavaScript
    108.4 KB
    Images
    7.0 MB
    CSS
    33.2 KB
    Fonts
    119.7 KB
    HTML
    50.6 KB
    Other
    300 B
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    WAF

    86d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    10.05.2026

    Valid Until

    08.08.2026

    Subject Alternative Names (1)

    www.rexlondon.com

    SHA-256 Fingerprint

    48:DC:81:4B:28:72:12:E6:1F:5F:6E:E5:65:D7:F5:F0:39:B8:F8:BE...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    38
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 3 Hours(max-age=10800, public)
    cf-cache-status
    HIT
    cf-ray
    9fb2c2b73fe467a1-SJC
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    connect.watermansolutions.co.uk

    Domain Information

    rexlondon.com

    Domain Age
    10y 1m

    Created

    28.03.2016

    Expires

    28.03.2035

    Last Updated

    07.07.2025

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly26 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, user-scalable=yes,initial-scale=1.0,minimum-scale=1.0,maximum-scale=5.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Avant Garde Gothic

    WCAG Partial
    76/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    2.5x ratio · ✓ H1→H6

    WCAG
    /25
    19/25

    1.7:1 min contrast

    Performance
    /25
    18/25

    1 font · 5 req

    Heading Font

    Avant Garde Gothic

    Sans40px

    Body Font

    Avant Garde Gothic

    Sans16px

    Contrast Ratio

    1.7:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    40px
    h1
    36px
    h2
    24px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    Buy on MyFontsFlesch 0

    Color Palette

    7 unique colors
    3.89:1 AA Large Light
    #ffffff
    Background· 47.8%
    #7e8378
    Other· 8.1%
    #392f29
    Secondary· 14.8%
    #b5252a
    Primary· 11.9%
    #e1deda
    Text· 7.4%
    #afcbc5
    Secondary· 6.8%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Marketing Automation

    1
    MailchimpSMB

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    4

    Categories

    5

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    16 Resources

    12
    Scripts
    4
    Styles
    8
    Async
    1
    Defer

    Top Script Sources

    googletagmanager.com(3)local(3)consent.cookiebot.com(2)widget.trustpilot.com(2)chimpstatic.com(1)

    Website Identity

    Rex London

    Rex London

    Organization
    www.rexlondon.com/
    10 years old
    Location detected: 🇨🇦 Canadavia ip
    NameCheap, Inc.en

    Sponsored

    Last analyzed: 13 May 2026 at 15:40

    Historical Analysis & Change Tracking