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retailrocket.ru

https://retailrocket.ru· First analyzed 20 May 2026· Updated 20 May 2026
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retailrocket.ru
Desktop screenshot of retailrocket.ru
Mobile screenshot of retailrocket.ru
Mobile

Sponsored

Hosting Provider

Selectel Ltd.

IP Address

92.53.65.172

Site Location

🇷🇺 Москва, Russiavia schema_nap

Server Location

🇷🇺 St Petersburg, Russia

ASN

AS49505

Organization

Selectel Ltd.

Server

Nginx

Nameservers

b.ns.selectel.ru.d.ns.selectel.ru.a.ns.selectel.ru.c.ns.selectel.ru.

Performance

73

Core Web Vitals

Weight

First Contentful Paint
11.8 s10%
Speed Index
15.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
213 KB
105 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Selectel Ltd.

Technology Stack

5 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.5.1

UI Components

1
Swiper

Web Servers

1
Nginx

SEO Analysis

A80/100
23
5
0
Meta Tags15/15
Content11/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
R
retailrocket.ruretailrocket.ru

Retail Rocket Group — единый центр управления маркетингом

Retail Rocket Group — единый центр управления маркетингом. 12+ лет опыта. 1000+ клиентов. CDP, рекомендации, умный поиск, рассылки и Retail Media.

Title Length57 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    273 URLs

    robots.txt

    23 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    32/100
    Needs Work
    9 11

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    23/25
    Machine Read.
    13/25
    Schema Data
    6/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:5%
    Words:1,360
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 4.6w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    14
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    A+
    26 mg
    CO₂e / view
    213.1 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    30 mg
    vs
    Returning (cached)
    15 mg
    Annual (10K/mo)
    3.2 kg
    Emission Segments
    Data Center
    6 mg
    Network
    6 mg
    Device
    14 mg
    Resource Breakdown
    JavaScript
    196.2 KB
    Images
    343 B
    HTML
    16.5 KB
    Green Hosting Not Verified
    Selectel Ltd.
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    No WAF

    180d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    15.10.2025

    Valid Until

    16.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.retailrocket.ruretailrocket.ru

    SHA-256 Fingerprint

    04:8F:CF:46:20:26:F6:CD:32:E5:91:B8:DC:D7:59:6A:FF:B5:4D:8C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Wed, 20 May 2026 03:33:56 GMT
    pragma
    no-cache
    server
    nginx
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    emx.mail.ru

    Domain Information

    retailrocket.ru

    Domain Age
    13y 7m

    Created

    14.10.2012

    Expires

    14.10.2026

    Registrar

    RU-CENTER-RU

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica

    WCAG Partial
    72/100
    Readability
    /30
    23/30

    18px · LH 1.40

    Hierarchy
    /20
    17/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    16/25

    1 font

    Heading Font

    Helvetica

    Sans72px

    Body Font

    Helvetica

    Sans18px

    Contrast Ratio

    1:1

    26 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    72px
    h1
    64px
    h2
    48px
    h3
    20px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ Easy to read: Flesch score 74/100 — accessible to general audiences.

    ⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Buy on MyFontsFlesch 74

    Color Palette

    6 unique colors
    12.54:1 AAA Dark
    #060606
    Background· 42.699999999999996%
    #cbccc6
    Other· 6.1%
    #221910
    Primary· 25.8%
    #3f3528
    Secondary· 13.8%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    1
    Async
    13
    Defer

    Top Script Sources

    landingcdn.retailrocket.ru(16)mc.yandex.ru(1)smartcaptcha.yandexcloud.net(1)api-maps.yandex.ru(1)yastatic.net(1)

    Website Identity

    Retail Rocket Group

    Organization

    Retail Rocket Group — единый центр управления маркетингом. 12+ лет опыта. 1000+ клиентов. CDP, рекомендации, умный поиск, рассылки и Retail Media.

    hello@retailrocket.io
    84997023688
    13 years old

    Ленинградский проспект, д. 74а, БЦ «Сокол центр», этаж 3, Москва

    125315, Москва

    RU

    Location detected: 🇷🇺 Russia, Москваvia schema_nap
    RU-CENTER-RUruEst. 2013

    Social Profiles

    Telegram

    Sponsored

    Last analyzed: 20 May 2026 at 03:34

    Historical Analysis & Change Tracking