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retail-loyalty.org

https://retail-loyalty.org· First analyzed 12 May 2026· Updated 12 May 2026
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retail-loyalty.org
Desktop screenshot of retail-loyalty.org
Mobile screenshot of retail-loyalty.org
Mobile

Sponsored

Hosting Provider

JSC "RU-CENTER"

IP Address

89.111.146.197

Site Location

🇷🇺 Russiavia phone

Server Location

🇷🇺 Moscow, Russia

ASN

AS48287

Organization

JSC "RU-CENTER"

Server

Nginx

Nameservers

ns3.nic.ru.ns4.nic.ru.ns8.nic.ru.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
300 ms10%
Speed Index
390 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.7 MB
250 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
JSC "RU-CENTER"

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.6.0

Icon Libraries

1
Font Awesome

Web Servers

1
Nginxv1.28.2

Languages

1
PHPv8.3.30

SEO Analysis

A80/100
23
5
0
Meta Tags15/15
Content10/12
Headings8/8
Technical21/25
E-E-A-T3/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile2/4
Indexability3/3
R
retail-loyalty.orgretail-loyalty.org

RETAIL&LOYALTY: новости, статьи, кейсы, мнения экспертов🎓

RETAIL&LOYALTY: новости, статьи, мнения экспертов. Передовой зарубежный и отечественный опыт в области офлайн- и онлайн ритейла.

Title Length57 chars

Recommended: 50-60 chars (~345px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    41 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    13/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:9%
    Words:2,373
    Token eff.:Optimal
    Sections/1K:0.8

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 1.1w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    11
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    18/100
    F
    471 mg
    CO₂e / view
    3.7 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    538 mg
    vs
    Returning (cached)
    269 mg
    Annual (10K/mo)
    56.5 kg
    Emission Segments
    Data Center
    105 mg
    Network
    113 mg
    Device
    253 mg
    Resource Breakdown
    Images
    3.3 MB
    CSS
    172.3 KB
    HTML
    126.6 KB
    Other
    135.4 KB
    Green Hosting Not Verified
    JSC "RU-CENTER"
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    297d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    02.02.2026

    Valid Until

    06.03.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.retail-loyalty.orgretail-loyalty.org

    SHA-256 Fingerprint

    01:8B:94:01:BB:6B:09:A3:AD:1A:49:D8:6B:49:0C:B9:BE:F0:39:41...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    content-length
    129343
    content-type
    text/html; charset=UTF-8
    date
    Tue, 12 May 2026 14:17:46 GMT
    expires
    Thu, 19 Nov 1981 08:52:00 GMT
    p3p
    policyref="/bitrix/p3p.xml", CP="NON DSP COR CUR ADM DEV PSA...
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    45

    SPF
    DKIM
    DMARC

    MX Records (3)

    mx03.nicmail.ru
    mx02.nicmail.ru
    mx01.nicmail.ru

    Domain Information

    retail-loyalty.org

    Domain Age
    14y 5m

    Created

    29.11.2011

    Expires

    29.11.2026

    Last Updated

    03.12.2025

    Registrar

    Regional Network Information Center, JSC dba RU-CENTER

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    -apple-system

    WCAG Partial
    68/100
    Readability
    /30
    26/30

    16px · LH 1.50

    Hierarchy
    /20
    14/20

    2.25x ratio

    WCAG
    /25
    10/25

    1:1 min contrast

    Performance
    /25
    18/25

    System fonts

    Heading Font

    -apple-system

    Sans36px

    Body Font

    -apple-system

    Sans16px

    Contrast Ratio

    1:1

    3 issues

    Reading Comfort

    Single Font Family

    left aligned
    36px
    h1
    14px
    h2
    14px
    h3

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    Color Palette

    13 unique colors
    6.93:1 AA Light
    #ffffff
    Primary· 40.1%
    #4f5c5f
    Secondary· 3.2%
    #030202
    Secondary· 6.9%
    #b71751
    Accent· 6.8%
    #b5804c
    Secondary· 6.8%
    #855019
    Accent· 6.6%
    #3b2f22
    Secondary· 6.2%
    #16110d
    Secondary· 5.6%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    24 Resources

    17
    Scripts
    7
    Styles
    8
    Async
    0
    Defer

    Top Script Sources

    local(6)googletagmanager.com(2)cdnjs.cloudflare.com(2)google-analytics.com(1)mc.yandex.ru(1)

    Website Identity

    retail-loyalty.org

    +7 495 961 1065
    14 years old
    Location detected: 🇷🇺 Russiavia phone
    Regional Network Information Center, JSC dba RU-CENTERru

    Sponsored

    Last analyzed: 12 May 2026 at 14:18

    Historical Analysis & Change Tracking