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reputationinstitute.com

https://reputationinstitute.com· First analyzed 12 May 2026· Updated 12 May 2026
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reputationinstitute.com
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Mobile

Sponsored

Hosting Provider

aws.amazon.com

IP Address

15.197.225.128

Site Location

🇺🇸 United Statesvia phone

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.mediatemple.net.ns1.mediatemple.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
438 ms10%
Speed Index
569 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
404 KB
94 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
SSG
Decoupled
Frontend
Framework
Gatsbyv4.25.8
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Netlify
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

//images.ctfassets.net/az51l53...//images.ctfassets.net/az51l53...

Technology Stack

10 Technologies Detected

Meta Frameworks

2

CSS Frameworks

1

Icon Libraries

1

Tag Managers

1

Marketing

1

SEO Analysis

B71/100
23
2
1
Meta Tags13/15
Content0/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
R
reputationinstitute.comreputationinstitute.com

RepTrak: Corporate Reputation Management

Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with R...

Description truncated.
Title Length40 chars

Recommended: 50-60 chars (~249px / 580px)

Description Length164 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (0 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

24/100
Needs Work
7 10

Sponsored

AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
6/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,524
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSite
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
73/100
A
41 mg
CO₂e / view
404.5 KB
Page Weight
90%
Cleaner Than
New Visitor
47 mg
vs
Returning (cached)
23 mg
Annual (10K/mo)
4.9 kg
Emission Segments
Data Center
2 mg
Network
12 mg
Device
27 mg
Resource Breakdown
JavaScript
243.8 KB
Images
1.7 KB
CSS
24.0 KB
HTML
93.6 KB
Other
41.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • Carbon footprint recommendation preview...
A+

Security Score

93%Excellent
Static / Informational

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.04.2026

Valid Until

02.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

reptrak.com*.reptrak.com

SHA-256 Fingerprint

FC:82:0D:CD:40:A7:7B:27:9A:27:13:02:1E:E0:21:2C:E3:24:97:6E...

Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
0
cache-control
🟡 0s(public,max-age=0,must-revalidate)
cache-status
"Netlify Edge"; fwd=stale
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fa6a6fceaa8701f-CDG
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Mimecast

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

mxb-00640701.gslb.pphosted.com
us-smtp-inbound-1.mimecast.com
mxa-00640701.gslb.pphosted.com
us-smtp-inbound-2.mimecast.com

Domain Information

reputationinstitute.com

Domain Age
26y 11m

Created

03.06.1999

Expires

03.06.2031

Last Updated

09.03.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1334 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Atkinson Hyperlegible + Open Sans

WCAG AA
79/100
Readability
/30
19/30

14px · LH 1.50

Hierarchy
/20
18/20

4.29x ratio · ✓ H1→H6

WCAG
/25
22/25

5.05:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Atkinson Hyperlegible

Sans60px

Body Font

Open Sans

Sans14px

Contrast Ratio

5.05:1

WCAG AA (≥4.5:1)

Reading Comfort

~38 CPL

Narrow lines
60px
h1
60px
h2
35px
h3
35px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.3x larger than body text.

Color Palette

4 unique colors
Light
#f2fcf4
Background· 71.89999999999999%
#183a2a
Secondary· 22.099999999999994%
#7e9c89
Secondary· 4.7%
#0f241a
Primary· 1.4%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

1

Customer Relationship Management platforms

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

4

Categories

5

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

19 Resources

19
Scripts
0
Styles
11
Async
1
Defer

Top Script Sources

googletagmanager.com(4)local(3)js.hs-scripts.com(2)google-analytics.com(1)js.usemessages.com(1)

Website Identity

RepTrak

RepTrak

Organization

RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation.

Location detected: 🇺🇸 United Statesvia phone
GoDaddy.com, LLC📧 Mimecasten

Social Profiles

Sponsored

Last analyzed: 12 May 2026 at 04:24

Historical Analysis & Change Tracking