refill.org.uk

https://refill.org.uk· First analyzed 14 May 2026· Updated 14 May 2026

Export

refill.org.uk

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.211.81

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

tia.ns.cloudflare.com.mark.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

578 ms10%

Speed Index

751 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

8 MB

69 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.8.2

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

19 Technologies Detected

Plugins

Wd Google Maps Complianz Gdpr

Analytics

UI Components

Slick Carousel Owl Carousel

CSS Frameworks

Libraries

Other

Icon Libraries

Fonts

Tag Managers

Advertising

CDN

Security

SEO Analysis

A82/100

Meta Tags12/15

Content10/12

Headings6/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

refill.org.ukrefill.org.uk

Home - Refill - find places to eat, drink and shop with less waste

Refill is an award-winning campaign, from City to Sea, designed to connect you to places to eat, drink and shop with less waste.

Title Length66 chars

Recommended: 50-60 chars (~397px / 580px)

Description Length128 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (32/39) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

22/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,077

Token eff.:Optimal

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary309w

Descriptive Headingsavg 4.9w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

11/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

33/100

829 mg

CO₂e / view

8.0 MB

Page Weight

Cleaner Than

New Visitor

948 mg

Returning (cached)

474 mg

Annual (10K/mo)

99.5 kg

Emission Segments

Data Center

41 mg

Network

244 mg

Device

545 mg

Resource Breakdown

JavaScript

500.0 KB

Images

5.7 MB

CSS

1.8 MB

Fonts

3.1 KB

HTML

41.6 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

76%Good

Static / Informational

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.04.2026

Valid Until

02.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

refill.org.uk*.refill.org.uk

SHA-256 Fingerprint

B0:EA:BE:42:52:71:96:F2:AF:60:7B:8C:DF:30:7E:94:6B:56:61:BA...

Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 3s(max-age=3, must-revalidate, max-age=60)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fb870057d62ed25-MXP

content-encoding

zstd

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

refill-org-uk.mail.protection.outlook.com

Domain Information

refill.org.uk

DNSSEC

Not Enabled

Privacy & Compliance

Complianz

Cookie Consent Banner

Complianz

GDPR Indicators

Cookie consent banner detected

CMP: Complianz

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

67/100

Mobile Friendly44 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG Partial

72/100

Readability

/30

24/30

18px · LH 1.40

Hierarchy

/20

17/20

3.33x ratio · ✓ H1→H6

WCAG

/25

15/25

1.34:1 min contrast

Performance

/25

16/25

3 fonts · 2 req

Heading Font

Helvetica

Sans60px

Body Font

Helvetica

Sans18px

Contrast Ratio

1.34:1

9 issues

Reading Comfort

Single Font Family

left aligned

60px

50px

45px

35px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts Buy on MyFontsFlesch 52

Color Palette

6 unique colors

Light

#1d71b9

Primary· 75.70000000000002%

#dde3b1

Secondary· 8.3%

#f4e89b

Accent· 6.7%

#6797b0

Secondary· 5.3%

#113f65

Accent· 3.4%

#2a659d

Accent· 0.6%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

ComplianzSMB

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

refill.org.uk(12)googletagmanager.com(2)r1.dotdigital-pages.com(2)snap.licdn.com(1)maps.googleapis.com(1)

Website Identity

Refill

Organization

Refill is an award-winning campaign, from City to Sea, designed to connect you to places to eat, drink and shop with less waste.

www.refill.org.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Sponsored

Last analyzed: 14 May 2026 at 08:12

Historical Analysis & Change Tracking