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redbullusa.com

https://redbullusa.com· First analyzed 15 May 2026· Updated 15 May 2026
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redbullusa.com
Desktop screenshot of redbullusa.com
Mobile screenshot of redbullusa.com
Mobile

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Hosting Provider

Akamai Technologies

IP Address

2.16.238.15

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

CDN

Akamai

WAF

Akamai

Nameservers

ns15.ultradns2.com.ns15.ultradns2.org.pdns91.ultradns.biz.pdns91.ultradns.com.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
699 ms10%
Speed Index
909 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Fonts

1
Adobe Fonts (Typekit)

Tag Managers

1
Google Tag Manager

SEO Analysis

C62/100
20
6
2
Meta Tags14/15
Content3/12
Headings3/8
Technical18/21
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness2/4
Mobile1/4
Indexability3/3
R
redbullusa.comredbullusa.com

Red Bull Energy Drink – Gives You Wiiings

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams and more.

Title Length41 chars

Recommended: 50-60 chars (~244px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (8 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

16/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F29/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:308
Token eff.:Optimal

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
43/100
F
441 mg
CO₂e / view
4.3 MB
Page Weight
15%
Cleaner Than
New Visitor
504 mg
vs
Returning (cached)
252 mg
Annual (10K/mo)
52.9 kg
Emission Segments
Data Center
22 mg
Network
130 mg
Device
290 mg
Resource Breakdown
JavaScript
777.8 KB
Images
3.3 MB
CSS
9.0 KB
HTML
140.5 KB
Other
30.4 KB
Green Hosting Verified
Akamai Technologies
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

WAF

148d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Sectigo Limited

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.10.2025

Valid Until

10.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

redbull.comwww.redbull.com

SHA-256 Fingerprint

55:2B:32:3F:FD:06:35:28:A3:40:21:0F:C1:42:C6:63:F6:F2:7D:8F...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=93600
application-name
consumer-app
cache-control
🟡 600s(public, max-age=600)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Fri, 15 May 2026 12:14:11 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

55

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

redbullusa.com

Domain Age
26y 4m

Created

23.12.1999

Expires

23.12.2026

Last Updated

21.11.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly564 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG AA
65/100
Readability
/30
24/30

17px · LH 1.41

Hierarchy
/20
8/20
WCAG
/25
17/25

4.67:1 min contrast

Performance
/25
16/25

3 fonts · 11 req

Heading Font

Helvetica

Sans

Body Font

Helvetica

Sans17px

Contrast Ratio

4.67:1

WCAG AA (≥4.5:1)

Reading Comfort

Single Font Family

left aligned
32px
h2
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

✅ Optimal line spacing: 1.41 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.7:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsVariable FontsFlesch 0

Color Palette

14 unique colors
2.3:1 Fail Dark
#6e7077
Other· 13.5%
#3e3840
Other· 12.9%
#001e3c
Primary· 0%
#424e59
Secondary· 8.3%
#a7b7af
Secondary· 7.7%
#252c35
Secondary· 6.7%
#dad6c1
Secondary· 5.5%
#0a0e15
Primary· 5.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

10 Resources

10
Scripts
0
Styles
7
Async
1
Defer

Top Script Sources

rm.redbull.com(4)local(2)bm.redbull.com(1)googletagmanager.com(1)cdn.cookielaw.org(1)

Website Identity

redbullusa.com

26 years old
Location detected: 🇩🇪 Germanyvia ip
MarkMonitor Inc.en-us

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Last analyzed: 15 May 2026 at 12:14

Historical Analysis & Change Tracking