red.com

https://red.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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red.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

3.164.206.82

Site Location

🇫🇮 Finlandvia ip

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Nameservers

ns-193.awsdns-24.com.ns-738.awsdns-28.net.ns-1449.awsdns-53.org.ns-1827.awsdns-36.co.uk.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.0 s10%

Speed Index

2.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.1 MB

133 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

8 Technologies Detected

Analytics

CSS Frameworks

Tag Managers

Email Marketing

Customer Support

Payments

SEO Analysis

C64/100

Meta Tags13/15

Content6/12

Headings3/8

Technical18/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

red.comred.com

RED Digital Cinema | Professional Cameras

Shop RED professional cinema cameras, now part of Nikon. Discover V-RAPTOR, KOMODO-X, and our modular camera ecosystem built for filmmakers and broadcast pro...

Description truncated.

Title Length41 chars

Recommended: 50-60 chars (~244px / 580px)

Description Length168 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

8/100

Poor

3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:507

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headingsavg 1.3w

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

61/100

Passed

Critical

Warnings

Images & Alt Text

13/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

321 mg

CO₂e / view

3.1 MB

Page Weight

30%

Cleaner Than

New Visitor

366 mg

Returning (cached)

183 mg

Annual (10K/mo)

38.5 kg

Emission Segments

Data Center

16 mg

Network

94 mg

Device

211 mg

Resource Breakdown

JavaScript

735.6 KB

Images

2.2 KB

CSS

2.4 MB

HTML

8.8 KB

Other

1.5 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

76%Good

Interactive

HTTPS

No WAF

73d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.04.2026

Valid Until

08.07.2026

Subject Alternative Names (1)

www.red.com

SHA-256 Fingerprint

AE:C2:B0:BA:56:01:C0:31:CF:F4:33:E5:95:2F:E4:C5:AE:67:CE:60...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

akamai-grn

0.bffe1602.1777221747.aa59e69

cache-control

🟡 2 Hours(max-age=7200, s-maxage=604800)

content-encoding

📦 Gzip(gzip)

content-length

8706

content-security-policy

frame-ancestors 'self'

content-type

text/html;charset=utf-8

Good Warning Issue

Email Infrastructure

Forward Email

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2.forwardemail.net

mx1.forwardemail.net

Domain Information

red.com

Domain Age

33y 6m

Created

27.10.1992

Expires

26.10.2026

Last Updated

01.11.2024

Registrar

SafeNames Ltd.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly31 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=5.0

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial Black + Helvetica

WCAG Partial

48/100

Readability

/30

24/30

17px · LH 1.60

Hierarchy

/20

6/20

WCAG

/25

13/25

1.46:1 min contrast

Performance

/25

5/25

4 fonts · 8 req

Heading Font

Arial Black

Sans

Body Font

Helvetica

Sans17px

Contrast Ratio

1.46:1

30 issues

Reading Comfort

~42 CPL

Narrow lines

26px

161px

86px

17px

Octave

Scale

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 30 elements below WCAG AA threshold (min 1.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFluid TypeFlesch 44

Color Palette

8 unique colors

13.45:1 AAA Dark

#000000

Background· 72.3%

#d2cecd

Other· 2.4%

#390203

Primary· 8.5%

#2b1817

Secondary· 0.8%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Social Media

Twitter/X WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

webphapi.red.com(6)static-tracking.klaviyo.com(4)googletagmanager.com(3)static.klaviyo.com(3)cdn1.affirm.com(1)

Website Identity

red.com

33 years old

Location detected: 🇫🇮 Finlandvia ip

SafeNames Ltd.📧 Forward Emailen-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 26 Apr 2026 at 16:42

Historical Analysis & Change Tracking