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rbauction.com

https://rbauction.com· First analyzed 02 May 2026· Updated 02 May 2026
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rbauction.com
Desktop screenshot of rbauction.com
Mobile screenshot of rbauction.com
Mobile

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Hosting Provider

Equinix (EMEA) Acquisition Enterprises B.V.

IP Address

74.200.19.12

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Calgary, Canada

ASN

AS15830

Server

Envoy

Nameservers

ns-822.awsdns-38.net.ns-1267.awsdns-30.org.ns-1898.awsdns-45.co.uk.ns-394.awsdns-49.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
438 ms10%
Speed Index
569 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
103 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

JAMstack
⚙️ SSR
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Equinix (EMEA) Acquisition Enterprises B.V.

Detected API Sources

https://images.ctfassets.net/u...https://images.ctfassets.net/u...

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Segment

CSS Frameworks

2
Tailwind CSS
Material UI

Meta Frameworks

1
Next.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Other

1
Optimizely

SEO Analysis

C63/100
17
9
1
Meta Tags8/15
Content10/12
Headings7/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
R
rbauction.comrbauction.com

Ritchie Bros. Auctioneers: Heavy Equipment Auctions & Used Heavy Eq...

Find new & used heavy equipment for sale at our worldwide public auctions featuring heavy equipment for construction, transportation, agriculture & more. Bid...

Title truncated. Description truncated.
Title Length83 chars

Recommended: 50-60 chars (~500px / 580px)

Description Length178 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (83 chars, ~500px). Will be truncated in search results.

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

28 URLs

robots.txt

20 rules

Sitemap reference found

Local SEO

Local Search Readiness

8/100
Poor
3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:639
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary36w
Descriptive Headingsavg 3.4w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
59/100
9
Passed
5
Critical
2
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
52/100
D
210 mg
CO₂e / view
2.0 MB
Page Weight
50%
Cleaner Than
New Visitor
240 mg
vs
Returning (cached)
120 mg
Annual (10K/mo)
25.2 kg
Emission Segments
Data Center
10 mg
Network
62 mg
Device
138 mg
Resource Breakdown
JavaScript
1.7 MB
Images
98.4 KB
CSS
4.0 KB
Fonts
2.8 KB
HTML
225.1 KB
Other
4.3 KB
Green Hosting Verified
Equinix, Inc.
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

179d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.04.2026

Valid Until

28.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.rbauction.comapi.rbauction.comm.rbauction.commapi.rbauction.commapiuat.rbauction.commarketplace.ritchiebros.commobile.rbauction.comqa.marketplace.ritchiebros.com+12 more

SHA-256 Fingerprint

F3:98:69:37:0A:E5:1D:3D:98:38:93:03:DA:71:90:89:2D:0C:D6:60...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Sat, 02 May 2026 03:12:17 GMT
etag
"hcwod4aw86qqpc"
expires
Sat, 02 May 2026 03:12:17 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-00329901.gslb.pphosted.com
mxb-00329901.gslb.pphosted.com

Domain Information

rbauction.com

Domain Age
30y 6m

Created

02.11.1995

Expires

01.11.2030

Last Updated

19.01.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

TrustArc

Cookie Consent Banner
TrustArc
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: TrustArc
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly134 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Roboto

WCAG AA
65/100
Readability
/30
21/30

16px · LH 1.50

Hierarchy
/20
10/20

1.5x ratio

WCAG
/25
20/25

6.52:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

Roboto

Sans24px

Body Font

Roboto

Sans16px

Contrast Ratio

6.52:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
24px
h1
30px
h2
20px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.5:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsFlesch 36

Color Palette

5 unique colors
7.18:1 AAA Light
#ffffff
Background· 44.1%
#595757
Other· 6.3%
#201a12
Primary· 6.3%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
TrustArcEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
OptimizelyEnterprise

Experimentation and conversion optimization

3

Categories

4

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

24 Resources

20
Scripts
4
Styles
9
Async
11
Defer

Top Script Sources

local(9)googletagmanager.com(5)cdn.segment.com(3)consent.trustarc.com(2)cdn.optimizely.com(1)

Website Identity

rbauction.com

30 years old
Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.en-US

Sponsored

Last analyzed: 02 May 2026 at 03:12

Historical Analysis & Change Tracking

rbauction.com Technology Stack - Built With Next.js, Tailwind CSS, Material UI, Google Fonts, Google Analytics | StackOptic | StackOptic