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raymears.com

https://raymears.com· First analyzed 31 May 2026· Updated 31 May 2026
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raymears.com
Desktop screenshot of raymears.com
Mobile screenshot of raymears.com
Mobile

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Hosting Provider

Amito Ltd

IP Address

5.10.25.91

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇬🇧 London, United Kingdom

ASN

AS12703

Organization

Amito Ltd

Nameservers

dns2.name-services.com.dns1.name-services.com.dns3.name-services.com.dns5.name-services.com.+1 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
825 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
831 KB
90 requests

Image Optimization

Lazy LoadImageKit
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Amito Ltd

Technology Stack

11 Technologies Detected

Libraries

2
jQuery
jQuery UI

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Lightbox

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Customer Support

1
Tawk.to

SEO Analysis

B77/100
21
7
0
Meta Tags14/15
Content12/12
Headings7/8
Technical20/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile4/4
Indexability3/3
R
raymears.comraymears.com

Ray Mears | Bushcraft, Survival Skills & Wilderness Adventure

Ray Mears bushcraft courses and Woodlore school of wilderness bushcraft. Online camping equipment and outdoor survival kit store

Title Length61 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length128 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    419 URLs

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    20/100
    Needs Work
    6 11 1

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    17/25
    Schema Data
    2/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:7%
    Words:1,328
    Token eff.:Optimal
    Sections/1K:18.8
    Depth:1/5

    Structured Data

    Microdata
    Organization×1.1microdataBreadcrumbListmicrodata

    Citation Readiness

    Opening Summary86w
    Descriptive Headingsavg 4.6w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    61/100
    8
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    B
    103 mg
    CO₂e / view
    830.9 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    117 mg
    vs
    Returning (cached)
    59 mg
    Annual (10K/mo)
    12.3 kg
    Emission Segments
    Data Center
    23 mg
    Network
    25 mg
    Device
    55 mg
    Resource Breakdown
    JavaScript
    180.3 KB
    Images
    522.1 KB
    CSS
    103.3 KB
    Fonts
    882 B
    HTML
    24.3 KB
    Green Hosting Not Verified
    Amito Ltd
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    146d

    Certificate Details

    Type

    Extended Validation (EV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    23.09.2025

    Valid Until

    24.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.raymears.comraymears.com

    SHA-256 Fingerprint

    6F:B3:94:2F:C3:C5:96:43:A1:FD:1A:44:35:54:21:4C:5F:73:EB:C6...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html;charset=UTF-8
    date
    Sun, 31 May 2026 13:22:51 GMT
    expires
    Mon, 01 Jun 2026 13:22:51 GMT
    strict-transport-security
    max-age=31536000
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    raymears-com.mail.protection.outlook.com

    Domain Information

    raymears.com

    Domain Age
    26y 8m

    Created

    07.10.1999

    Expires

    07.10.2027

    Last Updated

    13.03.2024

    Registrar

    eNom, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Usercentrics

    Cookie Consent Banner
    Usercentrics
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Usercentrics
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, user-scalable=yes
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Lato

    WCAG Partial
    65/100
    Readability
    /30
    22/30

    14px · LH 1.43

    Hierarchy
    /20
    12/20

    3.43x ratio

    WCAG
    /25
    16/25

    2.28:1 min contrast

    Performance
    /25
    15/25

    1 font · 2 req

    Heading Font

    Lato

    Sans48px

    Body Font

    Lato

    Sans14px

    Contrast Ratio

    2.28:1

    22 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    48px
    h1
    42px
    h2
    36px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 2.3:1).

    ❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

    ✅ Strong hierarchy: Headlines are 3.4x larger than body text.

    GGoogle FontsFlesch 44

    Color Palette

    10 unique colors
    14.75:1 AAA Light
    #ffffff
    Background· 27.199999999999996%
    #252926
    Other· 6.5%
    #0f1514
    Primary· 18.1%
    #2a3c41
    Secondary· 7.5%
    #6c5b49
    Secondary· 6.3%
    #533b2a
    Secondary· 5.6%
    #32ac93
    Accent· 5.2%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Customer Support

    1
    Tawk.toFree

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    6
    Async
    2
    Defer

    Top Script Sources

    raymears.com(13)googletagmanager.com(3)embed.tawk.to(1)cdn.sender.net(1)app.usercentrics.eu(1)

    Website Identity

    raymears.com

    [email protected]
    +441580819668
    26 years old
    Location detected: 🇬🇧 United Kingdomvia phone
    eNom, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 31 May 2026 at 13:23

    Historical Analysis & Change Tracking