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rare.org

https://rare.org· First analyzed 18 May 2026· Updated 18 May 2026
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rare.org
Desktop screenshot of rare.org
Mobile screenshot of rare.org
Mobile

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Hosting Provider

Pantheon
pantheon.io

IP Address

23.185.0.4

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

pdns09.domaincontrol.com.pdns10.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
773 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.1 MB
129 requests

Image Optimization

WebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Gessov2.0.1Custom
by Taoti Creative
View Theme

Technology Stack

30 Technologies Detected

Plugins

13
FacetwpInstagram FeedCookie NoticeSubtle BlocksAdvanced BackgroundsResponsive Vector MapsAdd To AnyUbermenuMl SliderMl Slider Pro
Duracelltomi Google Tag Manager
Gtranslate
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelPlausible Analytics

Advertising

4
Google AdsGoogle AdSenseTwitter AdsLinkedIn Ads

Libraries

1
jQueryv3.7.1

UI Components

1
Owl Carousel

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Popups & Forms

1
Wisepops

Web Servers

1
Nginx

Customer Support

1
Zendesk

SEO Analysis

A81/100
23
5
1
Meta Tags12/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
R
rare.orgrare.org

Global Environmental Nonprofit Organization for Conservation – Rare

Explore Rare, an environmental nonprofit empowering communities to protect nature, conserve biodiversity, and fight climate change worldwide.

Title Length67 chars

Recommended: 50-60 chars (~406px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (4/6) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

24 URLs

24 sub-sitemaps

robots.txt

276 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

C61/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
8/25
Citation
20/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:877
Token eff.:Optimal
Sections/1K:1.1
Depth:1/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary116w
Descriptive Headingsavg 7w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (4)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
13
Passed
2
Critical
2
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
23/100
F
650 mg
CO₂e / view
5.1 MB
Page Weight
15%
Cleaner Than
New Visitor
743 mg
vs
Returning (cached)
371 mg
Annual (10K/mo)
78.0 kg
Emission Segments
Data Center
145 mg
Network
156 mg
Device
349 mg
Resource Breakdown
JavaScript
501.6 KB
Images
4.7 KB
CSS
4.6 MB
HTML
26.4 KB
Other
19.5 KB
Green Hosting Not Verified
Pantheon
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

30.04.2026

Valid Until

29.07.2026

Subject Alternative Names (2)

rare.orgwww.rare.org

SHA-256 Fingerprint

F0:83:BC:6E:88:3C:53:E1:F0:FE:D9:2F:55:51:F4:28:1E:93:15:EC...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
age
0
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Mon, 18 May 2026 04:32:06 GMT
link
<https://rare.org/wp-json/>; rel="https://api.w.org/", <http...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

mailstream-eu1.mxrecord.io

Domain Information

rare.org

Domain Age
30y 4m

Created

04.01.1996

Expires

03.01.2027

Last Updated

17.02.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

PFSquareSansCondPro-Medium + UniversRoman

WCAG Partial
71/100
Readability
/30
24/30

18px · LH 1.50

Hierarchy
/20
17/20

4x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
13/25

2 fonts · 5 req

Heading Font

PFSquareSansCondPro-Medium

Sans72px

Body Font

UniversRoman

Sans18px

Contrast Ratio

1:1

31 issues

Reading Comfort

~48 CPL

Optimal (45–75)
72px
h1
72px
h2
36px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 5/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 31 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFluid Type (rem)Flesch 5

Color Palette

11 unique colors
19.67:1 AAA Light
#ffffff
Background· 15.1%
#0b0b0c
Text· 6%
#47565b
Primary· 23.1%
#bfb4a8
Secondary· 6.3%
#708d82
Secondary· 4.2%
#e9e7e3
Secondary· 2.8%

Business & Marketing Stack

8 Tools Detected

Enterprise

CRM Systems

1
SalesforceEnterprise

Customer Relationship Management platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

4
Google AdsEnterprise
Facebook PixelMid-Market
Twitter/X AdsMid-Market
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

4

Categories

8

Total Tools

3

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSense

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
10
Async
2
Defer

Top Script Sources

rare.org(7)googletagmanager.com(3)connect.facebook.net(2)pi.pardot.com(1)pagead2.googlesyndication.com(1)

Website Identity

Rare

Rare

Organization

Rare invests in people and nature to solve our greatest conservation and development challenges. We partner with local leaders, individuals, and their communities to help them co-manage, protect, and restore their natural resources against threats like climate change.

info@rare.org
703.522.5070
rare.org/
30 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy.com, LLCen-US

Sponsored

Last analyzed: 18 May 2026 at 04:32

Historical Analysis & Change Tracking