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purpose.com

https://purpose.com· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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purpose.com
Desktop screenshot of purpose.com
Mobile screenshot of purpose.com
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

34.139.1.227

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 North Charleston, United States

ASN

AS396982

Organization

Google Cloud (us-east1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kate.ns.cloudflare.com.duke.ns.cloudflare.com.

Performance

74

Core Web Vitals

Weight

First Contentful Paint
4.6 s10%
Speed Index
6.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
86 requests

Image Optimization

Lazy LoadWebPAVIF
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
purposeCustom

Technology Stack

14 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
MatomoPostHog

Plugins

3
3D Flipbook Dflip Lite
Drag And Drop Multiple File Upload Contact Form 7
Yoast SEO

Other

2
GSAPScrollMagic

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

A87/100
27
4
0
Meta Tags11/15
Content10/12
Headings6/8
Technical25/25
E-E-A-T5/7
Images5/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
P
purpose.compurpose.com

Purpose | Global Social Impact

Purpose uses creative storytelling and campaigns to move peopleto remake the world. Explore our work and impact.

Title Length30 chars

Recommended: 50-60 chars (~178px / 580px)

Description Length112 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    11 URLs

    11 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    32/100
    Needs Work
    9 9

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:1,193
    Token eff.:Optimal
    Sections/1K:41.1
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 3.2w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    10
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    448 mg
    CO₂e / view
    4.3 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    512 mg
    vs
    Returning (cached)
    256 mg
    Annual (10K/mo)
    53.8 kg
    Emission Segments
    Data Center
    22 mg
    Network
    132 mg
    Device
    294 mg
    Resource Breakdown
    JavaScript
    185.1 KB
    Images
    3.1 MB
    CSS
    102.4 KB
    Fonts
    891 B
    HTML
    15.0 KB
    Other
    963.3 KB
    Green Hosting Verified
    Google Cloud
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
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    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    60d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    03.05.2026

    Valid Until

    01.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    purpose.com*.purpose.com

    SHA-256 Fingerprint

    F4:19:43:2E:6C:C3:F7:75:A0:2F:D2:1A:53:93:34:42:0E:FF:F3:F5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    1635
    cache-control
    🟡 2 Hours(max-age=7200, must-revalidate)
    cf-cache-status
    HIT
    cf-ray
    a054adadced023ce-EWR
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    purpose.com

    Domain Age
    30y 1m

    Created

    26.04.1996

    Expires

    09.11.2026

    Last Updated

    10.11.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    71/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    HEX Franklin v0.2 Variable + Manrope

    WCAG Partial
    70/100
    Readability
    /30
    15/30

    14px · LH 1.29

    Hierarchy
    /20
    18/20

    11.43x ratio

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    HEX Franklin v0.2 Variable

    Sans160px

    Body Font

    Manrope

    Sans14px

    Contrast Ratio

    1:1

    9 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    160px
    h1
    32px
    h2
    50px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 27/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 11.4x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 27

    Color Palette

    8 unique colors
    21:1 AAA Dark
    #000000
    Background· 99.8%
    #ffffff
    Background· 0%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    5
    Async
    10
    Defer

    Top Script Sources

    (7)eu-assets.i.posthog.com(6)purpose.com(3)gstatic.com(1)youtube.com(1)

    Website Identity

    Purpose

    Purpose

    Organization

    Purpose uses creative storytelling and campaigns to move peopleto remake the world. Explore our work and impact.

    [email protected]
    www.purpose.com/
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Google Workspaceen-US

    Social Profiles

    InstagramLinkedIn

    Sponsored

    Last analyzed: 02 Jun 2026 at 07:17

    Historical Analysis & Change Tracking